Hotel influencer marketing campaign essentials
When planning a hotel influencer campaign, consider these fundamentals:
First, know your goals. Are you hoping to increase awareness of your properties? Get more bookings? Attract a new audience?
Then, you’ll need to consider your budget, the resources you can allocate to the campaign, and the timeline and workflow.
Once you have those, developing a content brief that includes your target audience, social media platforms, and tone you want to portray. Determine the total number of posts, stories, reels, vlogs, or blogs you want, as well as the number of influencers you plan to include in the project.
Knowing how you want to collaborate with the influencers is also essential. For example, you can use:
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Room exchanges: These are complimentary stays in exchange for content, and you won’t pay the influencer aside from that.
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Paid partnerships: These are flat fees or performance bonuses that your company pays for content or for being featured in content.
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Brand ambassador programs: These are long-term partnerships with creators that involve creating and releasing various types of content over time.
Influencer outreach tools can help you connect with your customers’ favorite creators without spending a lot of time on the process. For example, ‘s Influencer Index features over 10 million influencers, allowing you to narrow down your search with AI-driven filters to find the best match. These tools also enable you to streamline outreach and automate recruitment, allowing you to focus your time and effort on other areas.
