Adobe has announced the Semrush purchasea digital marketing platform with which the company intends to offer marketers information about how their brands appear on the web. He will pay 1.9 billion for it of dollars in cash, which indicates an approximate Price per share of 12 dollars.
The deal will add Semrush’s SEO tools to Adobe’s existing suite of marketing features, which allow businesses to both analyze web traffic and manage digital campaigns, and comes as the company has begun integrating AI into its marketing platform. In this sense, Adobe plans to incorporate Semrush tools into its portfolio that make it easier for companies to appear in search results generated by AI.
If everything goes as planned by both parties, the Semrush purchase operation will be closed during the first half of next year 2026. For now, the purchase has already been approved by both the boards of directors of Adobe and Semrush.
Anil Chakravarthy, President of Adobe’s Digital Experience divisionhas highlighted of this operation that «Brand visibility is being reshaped by generative AI, and brands that don’t take advantage of this new opportunity risk losing relevance and revenue. With Semrush, we are opening the doors of GEO to marketers as a new growth channel alongside their SEO, driving greater visibility, customer engagement and conversions across the ecosystem.«.
Bill Wagner, CEO of Semrushhas commented that «Adobe is an industry leader in helping marketers create personalized customer experiences at scale. With the advent of LLMs and AI-powered search, brands need to understand where and how their customers interact on these new channels. This combination provides marketers with more information and capabilities to increase their visibility in today’s changing digital landscape.«.
