With 80% Institutional Ownership, Asure Software, Inc. (NASDAQ:ASUR) A Favorite Among The Big Players

Institutions’ substantial holdings in Asure Software imply that they have significant influence over the company’s share price
52% of the company is owned by the eight largest shareholders
Ownership research and analyst forecast data provide a good insight into the opportunities in a stock

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A Look at Asure Software, Inc. Shareholders (NASDAQ:ASUR) can tell us which group is the most powerful. And the group that owns the largest share of the pie are institutions with 80% ownership. In other words, the group faces maximum upside potential (or downside risk).

Because institutional investors have access to vast amounts of capital, their market movements are usually closely watched by retail or individual investors. As a result, a significant amount of institutional money invested in a company is generally seen as a positive attribute.

Let’s take a closer look at what the different types of shareholders can tell us about Asure Software.

Check out our latest analysis for Asure Software

NasdaqCM: Distribution of ASUR Ownership on November 21, 2025

Institutional investors typically compare their own returns with the returns of a commonly followed index. So they generally consider buying larger companies that are included in the relevant benchmark index.

As you can see, institutional investors have a decent stake in Asure Software. This may indicate that the company has a degree of credibility in the investment community. However, it’s best to be wary and not rely on the supposed validation that institutional investors bring. They too are wrong sometimes. It is not unusual to see a big share price drop if two large institutional investors try to sell off a stock at the same time. So it’s worth checking out Asure Software’s past earnings trajectory (below). Of course, keep in mind that there are other factors to consider as well.

profit and sales growth — NasdaqCM: ASUR earnings and revenue growth November 21, 2025

Since institutional investors own more than half of the issued shares, the board will likely have to pay attention to their preferences. We note that hedge funds are not making a meaningful investment in Asure Software. Our data shows that Private Capital Management, LLC is the largest shareholder with 14% of shares outstanding. Needham Investment Management, LLC is the second largest shareholder, owning 9.1% of the common shares, and Janus Henderson Group plc owns approximately 6.0% of the company’s shares. Furthermore, the company’s CEO Patrick Goepel directly owns 4.0% of the total shares outstanding.

We also found that the eight largest shareholders account for more than half of the share register, with some smaller shareholders balancing the interests of the larger ones to some extent.

While it makes sense to study institutional ownership data for a company, it also makes sense to study analyst sentiments to know which way the wind is blowing. There are plenty of analysts covering the stock, so it might be worth seeing what they are predicting as well.

The definition of an insider may vary slightly from country to country, but board members always count. Management is ultimately accountable to the board. However, it is not uncommon for managers to serve on the board of directors, especially if they are a founder or CEO.

In general, I think insider ownership is a good thing. In some cases, however, this makes it more difficult for other shareholders to hold the board accountable for decisions.

We can see that insiders own shares in Asure Software, Inc.. In their own names, insiders own US$17m worth of shares in the US$221m company. This shows at least some alignment. You can click here to see if those insiders have been buying or selling.

With a 13% ownership, the general public, which consists mainly of individual investors, has some influence over Asure Software. This size of ownership, while significant, may not be enough to change company policy if the decision is not in line with other major shareholders.

I find it very interesting to see who exactly owns a company. But to gain real insight, we must also consider other information.

I like to dive deeper how a company has performed in the past. Here you can find historical revenues and earnings detailed chart.

If you’re like me, you might want to think about whether this company will grow or shrink. Luckily, you can check out this free report showing analyst forecasts for the future.

Please note: The figures in this article have been calculated based on data from the past twelve months, which refer to the twelve-month period ending on the last date of the month in which the annual accounts are dated. This may not correspond to the figures in the full annual report.

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This article from Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts using only an unbiased methodology and our articles are not intended as financial advice. It is not a recommendation to buy or sell any stock and does not take into account your objectives or financial situation. We aim to provide you with targeted, long-term analysis based on fundamental data. Please note that our analysis may not take into account the latest price-sensitive company announcements or quality material. Simply Wall St has no positions in the stocks mentioned.