Amazon’s Best Black Friday Deals on Apple MacBooks, Beats Headphones, Fire Tablets, Google Pixel Phones, and More

Black Friday on Amazon has officially begun, and the deals are coming in hot. We’re spotting real discounts across everyday consumer tech, from smartwatches and headphones to home security kits, gaming gear, laptops, tablets, TVs, and more. We’ll bring you the best value buys, so you can shop confidently without wasting hours endlessly scrolling for savings. This roundup is being updated constantly throughout the month with fresh price drops, so check back often as we verify prices, track restocks, and add standout picks for you until the holiday season is over.

Laptop Deals

You can finally snag a MacBook Air without torching your wallet, and this 2025 M4 model makes the upgrade worth it. It’s fast, quiet, and genuinely lightweight enough to carry around all day. The battery hangs in there through long work sessions or binge marathons, and the webcam is solid for video calls. Typing on this thing feels smooth, and the fanless design means you won’t hear a thing. As Joe Osborne said, “A price drop and a performance boost reaffirm Apple’s MacBook Air 13-incher as one of the best buys among mainstream ultraportables.” It earned an “Excellent” rating in our MacBook Air 2025 review and is an Editors’ Choice winner for a reason, and it has dropped $250 today.

Home Security Camera Deals

Now 30% off, the Google Nest Cam offers intelligent alerts that clearly flag activity, and simple setup through the Google Home app. Face recognition provides helpful context to clips when family or frequent visitors appear at your doorstep unannounced. Plus, Google Assistant support lets you check in by voice on Nest displays for quick peeks. “The Nest Cam checked all the boxes in testing,” writes PCMag’s John R. Delaney, rating it “Excellent” in his 2021 review.

The Blink Mini 2 is a small, affordable indoor security camera that works like a charm, especially if you’re part of the Alexa ecosystem. Setup is a breeze, and once it’s running, you get crisp daytime video and smooth motion alerts without any hassle. The color night vision is a nice touch if you’ve got the spotlight enabled. Contributing editor John R. Delaney rated it “Good” in our Blink Mini 2 review, noting, “Motion alerts arrived instantly, and two-way talk came through loud and clear.” The Blink Mini 2 is not overloaded with extras, but for quick checks on your space, especially through an Echo Show, it’s super handy. Plus, at under 20 bucks, it doesn’t break the bank.

“A built-in solar panel for endless battery power is just icing on the cake.” That’s what our expert, John R. Delaney, says about the solar-powered EufyCam 3 S330 security cam. This means there are tons of cool features, like the sharp 4K footage, allowing you to spot package thieves or raccoons with crystal clarity. It works day and night with color night vision, and the built-in spotlight scares off porch pirates. You can easily mount it anywhere and forget about it for months. It’s rated “Excellent” and is an Editors’ Choice winner in our EufyCam 3 S330 review from 2023. With a 36% discount, this outdoor security camera is a must-have for serious security enthusiasts.

The Ring Outdoor Cam Plus is one of the latest additions to the Ring ecosystem, and it proves to be a clean, hassle-free outdoor cam. Setup takes minutes, and the 2K video is impressively clear during the day and surprisingly sharp at night. It plugs in, but you’ve got battery or solar options too. The dual-band Wi-Fi helps with a stronger, more stable connection. “Motion alerts arrived instantly and were correctly identified,” said John R. Delaney, who rated it “Good” in the Outdoor Cam Plus review. It may lack some high-end bells and whistles, but for the price and 40% discount, it gets the job done reliably.

Headphone Deals

With the Beats Solo 4, you enjoy sculpted, lively sound and hands-free Siri support that lets you send commands while your phone stays pocketed. Meanwhile, wired listening by cable or USB covers flights and desk work without fuss. Battery life stretches long for commutes and extended errands. “The four-mic array works reliably, so I didn’t have any trouble understanding every word from a test recording on my iPhone,” writes Tim Gideon, rating it “Good” in his Beats Solo 4 review. Today, we’re talking about a big $70 price drop.

Fitness Tracker Deals

The Fitbit Versa 4 is a fitness-focused smartwatch with an attractive and comfortable design that feels light, even during workouts. Also, a physical button makes quick navigation feel natural mid-session. A multiday battery life means fewer charge breaks, and the watch offers useful perks like Google Pay, Google Maps prompts, and Alexa support for simple tasks. “Fitbit has significantly improved touch-screen responsiveness on the Versa 4,” writes Angela Moscaritolo, rating it “Excellent” in our Fitbit Versa 4 review. And now it’s 40% off.

With 38% off, the Fitbit Charge 6 keeps things simple and useful and feels comfortable on your wrist, while the refreshed app presents your stats in a clean, motivating way. Also, Google Wallet and Google Maps slide into daily errands without fuss. Meanwhile, Bluetooth heart rate sharing with compatible gym equipment helps your workout sessions feel more dialed in, and the physical side button makes quick navigation feel natural. “The affordable Fitbit Charge 6 remains the best fitness tracker on the market,” writes our expert, rating it “Outstanding” in her 2023 review while giving it the Editors’ Choice award. Overall, the Fitbit Charge 6 delivers easy access to health tracking with thoughtful upgrades.

Tablet Deals

The Amazon Fire HD 10 feels like an easy win for casual streaming, reading, and travel downtime, and it covers everyday stuff with a friendly price. You get a sturdy build that holds up in a backpack. Also, the screen looks pleasant for shows and comics, so quick entertainment sessions feel effortless. Meanwhile, setup stays simple inside Amazon’s ecosystem. “It offers the best blend of performance, price, and size,” writes Sarah Lord, rating the tablet “Excellent” in her Amazon Fire HD 10 review, and the Editors’ Choice award adds our go-for-it stamp for budget buyers. The Amazon Fire HD 10 rounds things out nicely at 50% off today.

The Amazon Fire HD 8 Kids (2024) is a kid-ready package that blends strong parental controls, a chunky protective case, a two-year replacement promise, and an included Amazon Kids+ trial from the start. “I found the content to be a good mix of educational and fun,” writes Sarah Lord, rating it “Good” in our Amazon Fire HD 8 Kids review. It fits everyday family rhythms with a quick profile setup; also, the stand-handle props cartoons or books without fuss. Meanwhile, battery stamina covers long rides, and simple controls keep streaming and reading easy to manage. Basic cameras handle silly snaps, and the compact size slips into backpacks without drama. The tablet is available for 50% off right now.

Earbuds Deals

Beats Studio Buds arrive with active noise cancellation, big bass balanced by crisp highs, and one-touch pairing for Android and iOS that streamlines setup from the jump, all at a 34% discount. It keeps everyday listening smooth with a secure in-ear seal and easy on-ear controls. Also, Transparency mode sounds natural enough for quick conversations without removing an earbud. Meanwhile, Spatial Audio support adds a fun, roomier feel for compatible tracks. The Beats Studio Buds then add solid iOS integration alongside Android ease of use. “The multi-mic array offers good intelligibility,” writes Tim Gideon, rating it “Good” in our Beats Studio Buds review.

We’ll turn to Gideon once more for another recommendation: “If you prefer a bass-first sound, you should definitely consider the JBL Tune Buds.” Currently available for $40 only, it comes with customizable EQ in the app, so you can tweak the sound if the default feels too bold. We’ll add that there’s decent noise cancellation for this price range, and the battery life is impressive, lasting up to 10 hours with ANC on. Plus, they’re Alexa-enabled for hands-free convenience. Rated “Excellent” in our Tune Buds review, now more than ever, these are worth checking out for $40.

The Anker Soundcore Liberty 4 Pro offers impressive noise cancellation without denting the old bank account. You get a strong bass profile that doesn’t drown out vocals, and the squeeze controls are way more intuitive than those clumsy tap gestures. Battery life holds up even with ANC on, and the charging case has this neat display that shows you exactly how much juice is left. As tester Christian de Looper put it, “they easily outpace their peers in this price range.” The Liberty 4 Pro earned an “Outstanding” rating and is an Editors’ Choice pick for affordable noise-cancelling earbuds in our Soundcore Liberty 4 Pro review. The 40% discount makes this deal even better.

Wi-Fi Deals

If you game online a lot, this router feels like an upgrade you can actually see and feel. The Asus ROG Rapture GT-AX11000 Pro delivers fast Wi-Fi and wide coverage, so you can stream, play, and download without worrying about lag spikes ruining your match. The gamer-focused controls make it easy to prioritize your console or PC, and the extra-fast ports future-proof your setup. It earned an “Outstanding” rating in PCMag’s Rapture GT-AX11000 Pro review and was named an Editors’ Choice winner in 2023. As our expert put it, “it fires off top-shelf performance,” which pretty much sums up why it’s worth the price, even without today’s 39% discount.

Built with gamers in mind, the TP-Link Archer GE800 is giving off major Darth Vader’s palace vibes. But appearances can be deceiving because there’s a lot of bright side here. This router is packed with features like customizable RGB lighting and game optimization to make your playing experience smoother. Our expert, John R. Delaney, writes, “If your current router cannot provide the network performance you need for fast-paced online gaming, consider upgrading to the TP-Link Archer GE800 BE19000 Tri-Band Wi-Fi 7 Gaming Router,” which delivers exceptionally speedy throughput on the 2.4GHz and 5GHz bands.” It’s rated “Good” in our review and is currently available at a 41% discount, which makes it even better.

The TP-Link Deco X20 is a reliable choice if you just want stable Wi-Fi throughout your home without messing around with complex settings. Setup is simple with the Deco app, and once it’s running, you can manage your entire network straight from your phone. Parental controls are on point, too, which let you check browsing history, block sketchy sites, and set time limits for the kids. Our expert, John R. Delaney, gave it a “Good” rating in our 2021 Deco X20 review, and while it’s not the fastest out there, given the 40% discount, it delivers solid value for the price.

The Google Nest Wifi Pro is honestly one of the easiest Wi-Fi upgrades you’ll ever do. You plug it in, scan a QR code, and you’re connected in minutes. Plus, it looks nice enough to put on your shelf without hiding it. Performance is solid enough for streaming Netflix in every room, and built-in parental controls help keep the kids off sketchy sites, which earned it a “Good” rating in our review from 2022. If simple, strong Wi-Fi coverage is your main goal, especially for smart home gear, this one’s a reliable bet with $111 off this two-pack.

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The Eero Pro 6E makes it easy to establish strong Wi-Fi coverage in every corner of the house without getting a headache during setup. It’s fast, supports the 6 GHz band, and even has a built-in Zigbee radio to manage your smart home gear. You’ll notice devices switching smoothly between nodes as you walk around without any signal drops. It doesn’t come with parental controls unless you pay, but performance-wise, it’s rock solid. John R. Delaney called it “a speedy Wi-Fi 6E mesh system loaded with features” and rated it “Excellent,” and honored it with the Editors’ Choice award in our 2023 Eero Pro 6E review. Without doubt, it’s a smart move if you’re upgrading while it’s 40% off.

If you’ve got an older 1080p TV that needs a streaming upgrade, the Roku Streaming Stick (2025) gets the job done with zero fuss. It’s super easy to set up, runs off your TV’s USB port, and the remote is simple enough for anyone to use. You’ll appreciate the Apple AirPlay support if you’ve got an iPhone or iPad, and the overall interface keeps things clean without throwing a million suggestions at you. Our expert rated it “Excellent” in our Roku Streaming Stick review and wrote, “It’s one of the simplest and most accessible streaming platforms,” which really sums it up. Definitely worth it for the price with a 50% discount.

The Roku Streaming Stick Plus (2025) keeps things simple in the best way possible. You plug it into your TV, power it through the USB port, and you’re set with no extra cables or wall adapters needed. The interface is clean and straightforward, so you can hop between Netflix, Disney+, or YouTube without feeling buried under menus. It handles 4K streaming smoothly and stays quick when switching apps. As our expert said, “The Roku Streaming Stick Plus is an accessible and inexpensive way to add Roku’s media streaming platform and Apple AirPlay to your TV.” That’s why it earned an “Excellent” rating in our review. It’s a hassle-free upgrade for everyday streaming with a 52% discount right now.

Projector Deals

The Anker Nebula Capsule 3 is one of those gadgets that makes movie nights ridiculously easy. You simply have to set it down, power it up, and the autofocus takes care of the rest. The sound’s surprisingly full for something this small, and it even runs Netflix right out of the box without any setup drama. Sure, it’s not built for bright rooms, but in a dark space, it looks great and feels effortless to use. As tester M. David Stone wrote, “it delivers more-than-acceptable quality plus robust audio,” rating it “Excellent” in the Nebula Capsule 3 review. With $210 off, it’s a fun little upgrade worth grabbing.

Video Doorbell Deals

The Ring Battery Doorbell is a straightforward way to add doorstep security with a 50% discount and without dealing with tricky installation. Setup is fast, the battery pops out for charging, and once it’s up, you get a wide head-to-toe view of anyone at your door. Motion alerts hit your phone quickly, and Alexa integration makes it easy to pull up the feed on an Echo Show or tie it into routines. As our expert, John R. Delaney, said, “The Battery Doorbell performed well in testing,” which sums up why it earned a “Good” rating as a budget-friendly option in our review.

Smartlock Deals

Eufy Video Smart Lock makes your front door feel way smarter without adding extra hassle. You can unlock it with your fingerprint, a passcode, or even just your phone, which comes in handy when your hands are full. The built-in 2K video camera is a big win too, giving you clear footage of who’s at the door without needing a separate doorbell. PCMag’s expert John R. Delaney mentioned, “the lock worked flawlessly in testing,” and that says a lot. With an “Excellent” rating and 2022’s Editors’ Choice award in our Eufy Video Smart Lock review, this is a solid upgrade if you want convenience plus security. Its higher price was a single drawback, but you can get it today for $105 less.

Smartwatch Deals

For those into serious workouts or outdoor adventures, the Samsung Galaxy Watch Ultra is a solid pick. It’s built tough with a durable titanium body and a big, bright display that’s easy to read even in sunlight. The touch and gesture controls are smooth, and the customizable Quick Button makes accessing key features super convenient. Our expert, Andrew Gebhart, says, “The highly customizable Samsung Galaxy Watch Ultra provides the enhanced durability, tracking abilities, and AI-based recommendations that serious athletes and adventurers need.” And with an “Excellent” rating in our review, it’s clear this watch delivers where it counts and also brings a $150 discount.

Recommended by Our Editors

Smartphone Deals

The Google Pixel 9 is a fantastic multitasking phone. It helps you in everything from catching vibrant photos of your morning coffee run to breezing through work emails on your commute. The Pixel 9 feels good in your hand and has enough battery to see you from breakfast to bedtime without stress. As our expert, Iyaz Akhtar, says: “The Pixel 9 combines thoughtful design, solid performance, and outstanding cameras in a compact Android phone enhanced by Google’s burgeoning Gemini AI.” He went on to rate it “Excellent” in his Editors’ Choice-winning Google Pixel 9 review. This phone even promises years of updates, so you can keep relying on it long after the new shine fades — all for $300 less today.

Robot Vacuum Deals

The Ecovacs Deebot X9 Pro Omni makes floor care feel hands-off. You get strong pickup from the Blast airflow, a roller mop that scrubs as it goes, and obstacle avoidance that saves you from rescue missions. The side brush reaching into corners is clutch, and detergent auto-dosing saves guesswork. Meanwhile, mapping and scheduling in the app keep routines simple. “Moreover, its base station thoroughly cleans and maintains the robot between mopping and vacuuming runs,” Andrew Gebhart notes in his review. If you want a premium set-it-and-forget-it setup, this one fits the bill with $600 off and an “Excellent” rating in our Deebot X9 Pro Omni review.

Computer Mouse Deals

If you’re sick of dragging a cable around while gaming, the Logitech G502 Lightspeed gives you wireless freedom without the usual lag or janky signal drops. It feels super comfortable for long sessions, and the adjustable weights let you tweak the feel just how you like it. Pair it with the PowerPlay mat, and charging becomes one less thing to worry about during marathon matches. Our tester rated it “Excellent” in our Logitech G502 Lightspeed review from 2019 and said, “You get all the benefits of a cordless controller without the trade-offs.” For wireless performance that doesn’t mess around, this one really earns its price tag. You can grab it for a 38% discount right now.

Speaker Deals

The JBL Authentics 500 packs a serious punch with deep bass, and crisp highs. So, whether you’re blasting Kendrick or some classical music, it’ll sounds stellar. You can stream wirelessly via Bluetooth or Wi-Fi, and the hands-free Alexa and Google Assistant support is super convenient. Our expert Tim Gideon even said, “The lows are robust, while the vocals and higher-register brass and strings have plenty of treble edge.” It’s currently at a $250 discount and has received a “Good” rating in our JBL Authentics 500 review.

The Klipsch Nashville is a solid Bluetooth speaker that can handle outdoor adventures. It’s got a rugged, waterproof, and dustproof build, so you don’t have to worry about it getting dirty or wet. The sound is surprisingly strong for its size, especially the bass, and you can tweak the EQ in the app to suit your taste. Plus, the speakerphone quality is crystal clear. Tim Gideon, our audio expert, puts it best in our review, noting, “The Nashville speaker from Klipsch delivers robust Bluetooth audio for its compact size.” It’s a good pick if you want something tough and impactful-sounding, especially with the 38% discount.

Soundbar Deals

If you’re into films with big sound, sweeping scores, and lots of explosions, then you should seriously consider making the JBL Bar 9.1 your new movie night companion, especially with this $500 discount. As our expert Tim Gideon puts it, “The system really draws you in, with a surround experience that combines what is more like a 5.1 build with the Atmos drivers.” That’s why it earned an “Excellent” rating in our JBL Bar 9.1 review. Plus, setting it up is super simple. The bass is strong enough to shake your room, and the Dolby Atmos feature adds an immersive 3D feel to the audio, pulling you into the action. And with wireless rear speakers that detach from the main bar, you’ll get an actual surround sound experience without the mess of cables.

Keyboard Deals

The Logitech G915 X Lightspeed TKL is a super slim, sleek, wireless gaming keyboard with a premium aluminum feel that boasts bright RGB lighting and connects via Bluetooth or a low-latency wireless option. The volume roller is easy to reach, and the keys feel crisp and responsive, making typing and gaming smooth. PCMag’s tester, Josh Gulick, says, “The G915 X Lightspeed TKL is tougher than its diminutive stature suggests,” and notes this isn’t for casuals but hardcore gamers. It’s not usually this cheap, but with an “Excellent” rating in our Logitech G915 X TKL review and a 26% discount, now is the best time to buy.

Dashcam Deals

The Rove R2-4K Dual dashcam features 4K front and 1080p rear recording, providing sharp coverage of everything happening around your car, day or night. It comes with a free 128GB card, which is super-convenient, and the built-in 5GHz Wi-Fi makes transferring footage fast and easy. PCMag’s John R. Delaney reviewed the Rove R2-4K Pro and found it “Excellent.” For $100, it’s a feature-packed, reliable, surprisingly easy-to-use option.

Check out our in-depth coverage of all the Black Friday Week deals, steals, sales, and discounts that we’ve found so far!

FAQs

Does Amazon Prime Video Have Black Friday Deals?

You find discounts on subscription add-on bundles for streaming services like HBO Max, Starz MGM+, Shudder, BritBox, and quite a few more. And if you’re a sports fan, you’re in for a treat. On Black Friday, with no subscription or Prime membership required, you can watch up to 15 hours of live sports. That includes the now annual Black Friday Football game, with the Philadelphia Eagles taking on the Chicago Bears. Then there’s an NBA double-header with Jalen Brunson and the Knicks facing off against Giannis Antetokounmpo and the Bucks followed by a Luka Dončić revenge game as the Lakers square off against the Mavericks. Also, there’s the PGA Skins Game for all the golfers out there.

Are Amazon Black Friday Deals Better Than Cyber Monday?

Yes, some retailers do hold some deals back for Cyber Monday (and the rest of Cyber Week). And, of course, we’ve been seeing great deals leading up to Black Friday. But here’s how you should of it. Is there something you’ve got your eye on? If so, note the price right now. We consider a good deal more than 20% off the sticker price on most days and at least 25% off on shopping holidays. If you see it at that price, know that you’re at least getting a deal. There’s a chance what you’re looking for will sell out. For more info, here’s everything you need to know about Black Friday 2025.

About Our Expert

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