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World of Software > News > Your personal data is being sold every day, but Incogni can help you take it back – 9to5Mac
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Your personal data is being sold every day, but Incogni can help you take it back – 9to5Mac

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Last updated: 2025/12/02 at 12:10 PM
News Room Published 2 December 2025
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Your personal data is being sold every day, but Incogni can help you take it back – 9to5Mac
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How much of your information did you hand over today? Chances are, far more than you realize. That is because there is a multi-billion-dollar data brokerage industry that runs entirely on your data, whether you consent to it or not.

That’s where Incogni comes in. It tracks down and removes your personal data from anywhere, from ChatGPT to the dark web. And it keeps removing it.

Keep your Social Security number off the dark web

Every day, data brokers acquire and sell millions of personal records to the highest bidder. From phone numbers to home addresses, to dates of birth and even Social Security numbers, once your information enters those databases, you have no visibility into who gets access to it, when it’s resold, or even if it has been leaked due to a data breach.

Incogni scrubs that data from the web on your behalf by confronting the world’s data brokers directly, making sure that your sensitive information is permanently removed from all broker types, including those shady People Search Sites.

If you have ever looked up your own information online, you probably found much more than you wish you had. And that is just the beginning. Data such as your name, your phone number, and your home and work addresses can also lead to information about:

  • Family members and personal relationships
  • Employment history
  • Health indicators
  • Financial accounts
  • Social Security number-related data

With Incogni’s Unlimited plan, you can take back control over your online privacy, and stay away from scams, identity theft, financial fraud, and other threats impacting your personal and professional life.

One Redditor recently shared a chilling scam:

“Someone called me, my ex, his girlfriend, my brother, my cousin, and my parents asking for me. He knew everyone’s names and even my workplace.”

Scammers can find your phone number, your home address, and even your mother’s maiden name in two clicks. Because, as it turns out, your data doesn’t just vanish when you move, or when you change jobs. Unless it gets deleted online, it is collected, archived, sold to data brokers, and may end up in the hands of scammers.

That’s why it’s time you check out Incogni. From social media to genealogy sites, Incogni tracks down and removes your personal data for good.

Get Incogni Unlimited and take control of your data today. 9to5Mac readers get an exclusive 55% discount with the code .

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