LAS VEGAS — After nearly two hours trying to impress the crowd with new LLMs, advanced AI chips, and autonomous agents, Amazon Web Services CEO Matt Garman demonstrated that the quickest way to a developer’s heart isn’t a neural network. It’s a discount.
One of the loudest cheers at the AWS re:Invent keynote Tuesday morning was for the Database Savings Plans, an relatively mundane but apparently much-needed update that promises to cut bills by up to 35% across database services like Aurora, RDS, and DynamoDB in exchange for a one-year commitment.
The reaction illustrated a familiar tension for cloud customers: Even as tech giants introduce increasingly sophisticated AI tools, many companies and developers are still wrestling with the mundane challenge of managing costs for basic services.
The new savings plans address the issue by offering flexibility that didn’t exist before, letting developers switch database engines or move regions without losing their discount.
“AWS Database Savings Plans: Six Years of Complaining Finally Pays Off,” is the headline from the charmingly sardonic Corey Quinn of Last Week in AWS, who specializes in reducing AWS bills as the chief cloud economist at Duckbill.
Quinn called the new “better than it has any right to be” because it covers a wider range of services than expected, but he pointed out several key drawbacks: the plans are limited to one-year terms (meaning you can’t lock in bigger savings for three years), they exclude older instance generations, and they do not apply to storage or backup costs.
He also cited the lack of EC2 (Elastic Cloud Compute) coverage, calling the inability to move spending between computing and databases a missed opportunity for flexibility.
But the database pricing wasn’t the only basic upgrade to get a big reaction. For example, the crowd also cheered loudly for Lambda durable functions, a feature that lets serverless code pause and wait for long-running background tasks without failing.
Garman made these announcements as part of a new re:Invent gimmick: a 10-minute sprint through 25 non-AI product launches, complete with an on-stage shot clock. The bit was a nod to the breadth of AWS, and to the fact that not everyone in the audience came for AI news.
He announced the Database Savings Plans in the final seconds, as the clock ticked down to zero. And based on the way he set it up, Garman knew it was going to be a hit — describing it as “one last thing that I think all of you are going to love.”
Judging by the cheers, at least, he was right.
