Artificial intelligence continues to make its mark in the video game industry. After Activision, Ubisoft and Krafton, it is SEGA’s turn to present its ambitions in terms of AI. Our colleagues from VGC report the words of the Japanese company, spotted in a report following their latest financial report. During a question-and-answer session, SEGA executives expressed their desire to use the most efficient development methods for their future projects, including those using artificial intelligence. But the video game industry giant warns that it does not want to fall into the easy trap.
“Rather than strictly following large-scale development trends, we will also seek to improve efficiency, for example by leveraging AI” declares the company. “However, as AI adoption may face strong resistance in creative areas, such as character creation, we will proceed by carefully evaluating appropriate use cases, such as organizing and simplifying development processes.”
SEGA is probably not looking to replace the artistic stages of development with generation tools and that’s excellent news. But the fact remains that the use of artificial intelligence in such processes still remains a taboo subject, since there are no real regulations (yet) to avoid abuses.
Japanese industry is worried and monitoring
While many Western studios are jumping headlong into the world of artificial intelligence, Japan is already showing more reluctance. This week, an article published on the Japanese news site Daily Shincho did not fail to surprise Internet users. The paper in question focuses on the already palpable impact of artificial intelligence in certain artistic fields. This tells us that a tourist association in the country has put an end to its traditional art competition organized for more than 20 years because it has become impossible for judges to differentiate real works from those generated by AI.
In this same article, the artistic director of a video game studio who wished to remain anonymous says that theCandidates for recruitment in their company must produce a live work during their interview in order to prove their talents. “Many people claim that AI-generated artwork is their own creation. That’s why we’ve changed our hiring process and now ask candidates to draw something in person during the interview to verify their skills. As a recruiter, it’s very tedious and I feel like we’re taking a step backwards, but I’ve heard of several other companies doing the same” he says.
This man adds that industry leaders are unfortunately not seeking to strengthen checks but are now wondering whether it would be better not “hire people who master generative AI to perfection.”One thing is certain, major changes appear to be inevitable for the major creative industries, whether it be video games or even films and series.
🟣 To not miss any news on the WorldOfSoftware, subscribe on Google News and on our WhatsApp. And if you love us, .
