Roblox’s 2025 Replay shows just how obsessed Gen Z is with the game

If you don’t play Roblox, your introduction to the online virtual world might be through less-than-stellar stories in news outlets about the company’s legal woes due to child safety issues.

Roblox is quickly making moves to address that and looking at the company’s 2025 user data, it’s easy to see why that’s the case: Roblox is extremely popular among young people.

As Roblox previously boasted, half of the U.S. population under the age of 16 were on the platform. A whopping 151 million users login to Roblox every day and the average user spends around 2.8 hours a day on the platform. User avatar updates happen 274 million times daily. One Saturday morning this past August saw 45 million users concurrently playing games on the platform.

And what Roblox games were they playing?  According to Roblox, “Grow a Garden” hit a record with 21.6 million users playing at the same time in July. In September, “Steal a Brainrot” broke that record with over 25 million users playing simultaneously. These feats are even more incredible when you consider both games were released in March and May, respectively, this year.

Even so, “Grow a Garden” and “Steal a Brainrot” only take the second and third place when it comes to popular Roblox games searches. The top search is still for the classic “Brookehaven,” released in 2020. The platform’s users take part in an average of 21 Roblox games or experiences per month.

Another interesting data point in the Roblox 2025 Replay: the correlation between device and type of Roblox experience. Mobile phone gamers preferred horror or escape games. Tablet users were more creative types, choosing games like “Build a Plane.” Console gamers, on platforms like Xbox or Playstation, were more likely to search out licensed action titles like Sonic, and play sports-based games.

Roblox users with VR headsets, unsurprisingly, would seek out virtual reality worlds and immerse experiences. And PC gamers are most likely to search out complex RPG-like titles on the Roblox platform.

The Roblox 2025 Replay also notes how the “67” trend and KPop Demon Hunters often spiked in popularity on the platform; there’s a survey of Roblox’s Gen Z users which can be found here.