Firefox ‘kill switch’ sounds like the perfect escape from Google’s AI obsession

Mozilla, the maker of the Firefox web browser, is building an exit ramp for web users desperate for an AI-free experience.

The non-profit has responded to feedback from users over the CEO’s recent vow to build a “modern AI browser” which prompted backlash from loyal users of the longstanding Google Chrome alternative. The plan for Firefox to “grow from a browser into a broader ecosystem of trusted software,” drew users to demand Mozilla simply fix the ongoing issues with the portal.

Now Firefox developer Jake Archibald has offered some reassurance that Ai won’t dominate the experience moving forward. He promises that users will be able to turn off all AI features when the kill switch goes live in the first quarter of next year.

In a post on Mastodon the developer wrote: “Something that hasn’t been made clear: Firefox will have an option to completely disable all AI features. We’ve been calling it the AI kill switch internally. I’m sure it’ll ship with a less murderous name, but that’s how seriously and absolutely we’re taking this.

“All AI features will also be opt-in. I think there are some grey areas in what ‘opt-in’ means to different people (e.g. is a new toolbar button opt-in?), but the kill switch will absolutely remove all that stuff, and never show it in future. That’s unambiguous.”

The feature promises to give life to Firefox among AI holdouts who’d rather a cleaner browsing experience. Sign me up for that. In fact, sign everyone up for that if they care for the survival of dozens of web-based industries that are seeing diminishing returns from Google and Open AI scraping the web’s original content and paraphrasing it. With Open AI also building an entire Chat GPT web browser, it’s heartening to know the last AI holdouts may still have a home.