The latest WhatsApp beta for iOS includes a new quiz tool designed to drive engagement in channels. Here are the details.
’Designed to add a more interactive layer to channels’
As spotted by WABetaInfo, the latest WhatsApp build on TestFlight introduces a new tool called Channel Quiz, which allows channel admins to create and share quizzes with their followers.
Here’s WABetaInfo on the new feature:
When creating a quiz, admins can enter a question and add several possible answers, with the option to include images for each choice. This makes quizzes adaptable to different types of content, from visual challenges to educational prompts. What sets quizzes apart from polls is the requirement to mark one answer as correct before publishing, ensuring the interaction is focused on knowledge rather than opinion. This step helps clearly define the purpose of the interaction for followers, as it signals which response is correct and allows participants to immediately see whether their answer was right.
If the user picks the correct choice, they see a confetti animation. Meanwhile, channel admins can see a breakdown of which participants picked each alternative, with a few caveats:
If participants are not in the admin’s contacts, their involvement is still visible, but only limited information is shown. Depending on privacy settings, only a profile photo may appear, while personal details such as phone numbers and name remain hidden, maintaining user privacy without completely obscuring participation data.
The introduction of the quiz feature on the WhatsApp beta for iOS came just a few days after the Android beta also got the feature, which could indicate that a broader rollout could happen sooner rather than later.
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