What Causes Creator Burnout?
There are multiple causes of creator burnout in 2023. Here are a just a few found in our Creator Mental Health Report:
-
Constant Pressure
-
Negative Comments
-
Hustle Mentality
#1: Constant Pressure
From comparison to round-the-clock creativity, the pressure is on for creators in 2023.
And according to our report, 39% of creators feel pressure to grow their following.
See how content creator Henna recently opened up about the topic on TikTok:
By self-admittedly basing her self-worth on her social media engagement, Henna acknowledges it’s easy to succumb to the pressures of being a creator.
A comment section free of negativity is rare in 2023.
However, according to over 600 survey respondents, negative comments are a leading cause of daily or weekly creator burnout.
The takeaway? As goes the childhood phrase, “If you don’t have anything nice to say, don’t say anything at all.”
#3: Hustle Mentality
Content creation isn’t a race, but it sure does feel like it for many creators.
And when it comes to brand partnerships, many creators (79%) will hustle to meet deadlines — even when mental health issues or burnout strike.
How can brands combat this? More on that, below.
ICYMI: ’s Creator Mental Health Report digs into the state of creator burnout, self-care tips, and more. Get the full report for free now:
