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World of Software > News > Tim Cook doubles Nike stake to $6M, Wall Street takes notice
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Tim Cook doubles Nike stake to $6M, Wall Street takes notice

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Last updated: 2025/12/24 at 2:22 PM
News Room Published 24 December 2025
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Tim Cook doubles Nike stake to M, Wall Street takes notice
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Apple CEO Tim Cook is doubling down on his Nike stock ownership, with his purchase of close to $3 million in shares seen as an endorsement of the sports brand’s turnaround strategy.

Tim Cook’s custom-made sneakers from May’s iPad Pro launch – Image source: Apple via Hypebeast

Tim Cook is well known for having a long-time relationship with Nike, and it’s one that he recently deepened. Now, has almost doubled his personal holdings in the brand.

In a Form 4 filing released by the company on Tuesday, Cook bought 50,000 shares in Nike on Monday, reports Yahoo Finance. At an average price of $58.97 per share, that is an investment of $2.95 million in Nike.

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