Carrie Osman is the founder and chief executive of Cruxy, an AI-powered innovation consultancy business.
In this week’s Founder in Five Q&A, Osman discusses why time-blocking a calendar is non-negotiable, the impact of a good associate director and understanding your own strengths and finding people to complement them.
Which role was the most important early hire you made?
Lily Covington, associate director, Cruxy She joined when nothing was fully formed: no playbooks, no clear answers, just conviction and a lot of uncertainty. We learned the business side-by-side.
From endless networking events to the sheer persistence, it took to finally land our first meeting with a major fund (after 30+ attempts), she was instrumental in opening doors that ultimately shaped the firm’s trajectory….
