DJI responds to drone shortage in the US · TechNode

Recently, a widespread shortage of DJI drones across multiple US retailers has raised questions about the company’s operations in the US market. According to tech outlet The Verge, DJI drone sections at Best Buy retail stores have been cleared out, with only older models and refurbished units available online. On Amazon’s US store, only a few units remain from third-party sellers, while DJI’s official US store also displays a number of out-of-stock notices. 

This situation has drawn concern from consumers and industry observers, with The Verge report opening with the question “is DJI exiting the US drone market?” 

In response, a DJI spokesperson clarified that the company remains committed to the US market and is currently working with US Customs and Border Protection (CBP) to resolve a “customs-related misunderstanding.” The spokesperson explained that the current stock shortage stems from disruptions in customs clearance and import processes. DJI is actively coordinating efforts to restore supply, they added. 

Meanwhile, Best Buy has denied suspending sales of DJI products, but the retailer did not provide any additional details about the inventory shortage.

The Verge on Wednesday quoted DJI spokesperson Daisy Kong as saying: “DJI remains committed to the US market. As we’ve previously shared, DJI has been working with US Customs and Border Protection (CBP) to resolve a custom-related misunderstanding. Unfortunately, this has impacted our ability to stock and import drones and parts. We understand the frustration among our customers, but remain hopeful that this will be resolved.”

DJI currently leads the global drone market, holding a more than 70% global market share and around 80% in the US, according to US drone-industry publication DroneLife. Its drones are widely used in sectors such as filmmaking, agriculture, infrastructure inspection, and public safety, and are known for their advanced technology and competitive pricing.

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