How to Find Your Best Time to Post on Facebook
To find your best time to post on Facebook, you’ll need to do a little digging (and some testing) to figure out when your audience is most active.
Here are two tactics to help you narrow it down:
#1: Check Facebook Audience Insights for Optimal Time Zones
Facebook Audience Insights was designed to help plan and optimize your Facebook ad campaigns, but it’s also a valuable starting point to find your audience’s top locations.
Unlike Page Insights, which tracks interactions with your Page via reactions, comments, and shares, Audience Insights looks at your current or potential audience’s age, gender, and most importantly, location across all of Facebook.
To get started, open the Meta Business Suite, select “Insights,” and then “Audience.”
Scroll down to find the top cities and countries where your followers live.
This is extremely helpful for pinpointing your top time zones and identifying when your audience is most likely to be online and active:
For instance, Christine notes, “Most of our followers on Facebook are from the US, UK, and South Africa, so posting when those three countries are online has worked best for us.”
TIP: You can also discover a breakdown of audience locations by using Facebook’s Creator Studio.
#2: Experiment with Posting Times and Measure Your Progress
Once you have a clear idea of where your audience lives, it’s time to experiment and measure your progress!
For this, we recommend creating a spreadsheet to track how much engagement you receive when you post at different times, on different days.
Start by picking five different times throughout the week.
For example, if you notice that your followers are most active between 5 and 9 pm EST, schedule your Facebook posts to appear between those times throughout the week.
In your spreadsheet, track how many likes and comments each post receives, along with the date and time you posted them:
The following week, switch the timing of your posts for each day. For example, if you posted at 5 pm on Monday in week 1, post at 6 pm during week 2:
It might take a few weeks, but you can use this information to help determine the best days to share content with your audience.
TIP: Schedule your Facebook posts to publish automatically with . No early morning logins required! Sign up today and start sleeping in.
