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World of Software > News > How and why the famous '1984' ad was really first shown in 1983
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How and why the famous '1984' ad was really first shown in 1983

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Last updated: 2026/01/01 at 7:07 AM
News Room Published 1 January 2026
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How and why the famous '1984' ad was really first shown in 1983
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It’s the iconic Apple ad, the Ridley Scott-directed Macintosh spot that famously was shown first and once during the 1984 Super Bowl — except that’s not quite true.

“1984”

You know it well — and if you don’t, Epic Games has been parodying it. The “1984” ad is the one that shows an athlete throwing her sledgehammer to break a screen playing a “Big Brother” kind of speech.

It’s just that the ad was not shown first on January 22, 194, during the Super Bowl XVIII, and it was not only aired once. It’s true that following the Super Bowl, Apple did not air the full version again — and didn’t need to, since countless news programs aired it for them.

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