Samsung is getting a head start on CES with a Sunday night press conference designed to (what else?) demonstrate the integration of AI across its product lines.
The show starts at 7 p.m. PST on Jan. 4, 2026, live from the Wynn, with appearances from TM Roh, CEO and Head of the Device eXperience Division; SW Yong, President and Head of Visual Display Business; and Cheolgi Kim, EVP and Head of Digital Appliance Business. If you’re not in Las Vegas, you can live-stream it in the video above from , PCMag’s sibling site.
A 30-second teaser clip revealed last month “reflects Samsung’s vision of integrating AI across its products and services, positioning the company as a trusted partner that enhances and supports AI experiences throughout users’ daily lives,” the company says.
You’ll have to decide if that’s something you want in your life. We already got a peek at what Samsung has in store with an AI-powered portable projector that can adjust based on your surroundings, a native Google Photos app for Samsung TVs, and new Micro RGB TVs.
Samsung is also promising AI appliances “that more deeply understand users’ daily lives and significantly enhance the value of everyday living.” Hopefully it’s more interesting than targeted ads on your fridge or oven. Samsung tips things like monitoring the food in your fridge and proactively creating a shopping list, or using AI to detect early signs of a device malfunction.
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We’re not expecting any new smartphones; the next Unpacked event for the Galaxy S26 is rumored to be happening in late January or early February.
We’ll know more on Sunday night. Watch live with PCMag, and follow along next week as our experts bring you the latest news from the CES show floor.
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