Lego at CES 2026: How to watch Lego’s first-ever CES keynote and what to expect

In a first for the iconic toy brand, Lego will host a keynote at CES 2026. While last year’s CES saw Lego team up with Sony to announce Lego Horizon Adventures, this year it’s stepping up with a press conference of its own alongside the biggest names in tech like Nvidia, Intel, LG, Hisense, AMD, and more for the Consumer Technology Association’s annual showcase in Las Vegas.

CES exhibits cutting-edge innovations and sets the tone for the tech industry for the year ahead, but it’s not a toy fair. So what’s Lego doing at CES? While there’s still much we don’t know, Lego’s expected to showcase how it’s expanding its scope beyond traditional building sets into AR/VR, gaming, and more. Hopefully, Lego will add a dash of excitement and childlike glee to the usual drone of AI and smart gadget talk. Here’s how you can watch the Lego CES 2025 showcase and what I anticipate will be announced during the main event.

How to watch Lego’s CES 2026 press conference

The Lego keynote is set to kick off on Monday, January 5 at 10am PT / 1pm ET / 6pm GMT. Lego and the Consumer Technology Association haven’t yet provided specifics, but we expect that, as with other companies presenting at CES, the press conference will be available as a livestream. Once an official link is available, we’ll update this story with details about where you can catch the live stream.

What to expect from Lego at CES 2026

So far, Lego hasn’t shared any official details about its CES plans, leaving ample room for speculation. Lego has plenty of new sets planned for 2026, but given CES’s focus, we’re more likely to see what the company’s cooking up beyond traditional building sets.