Lego is all set to show off its wares at CES this year.
The internationally beloved Danish toy company is holding its very first CES press conference in Las Vegas next week. While CES is a tech show that’s largely focused on things like computer chips, electric vehicles, and AI, it’s hard to guess what, exactly, Lego will announce. Lego’s press conference is set for 1 p.m. on Monday, Jan. 5. While there isn’t a confirmed livestream link yet, we will update this piece as soon as we have one. If one does not become available, we will report the news out of the press conference as best as we can.
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As for what Lego is going to show off, it’s hard to say. The company has its fingers in lots of pies, including some tech-y ones. There’s a big new Lego Batman video game coming out soon, as well as a collaboration with F1 to produce a Lego car. I would expect the unexpected here, at any rate.
If nothing else, it should be more fun than the cavalcade of apps that use AI to manage your stock portfolio that get shown off at CES every year.
