ASUS has carried out intense activity at the Las Vegas fair, presenting its new generation of consumer personal computers under its own brand and also under the ROG brand, the elite of its product catalogue. It has also presented professional equipment for creatives such as the ProArt PX13 convertible and has renewed its portfolio of equipment aimed at the commercial segment, which we are going to review in this article. Powered by AI, they arrive with the aim of transforming business productivity.
ASUS ExpertBook Ultra
The new star of the Taiwanese brand for business portable computing is a ultraligero premium Manufactured using a high-precision CNC engineering process, which combines a resistant 9H hardness magnesium-aluminum alloy with a ceramic coating. The result is exceptional rigidity and refined aesthetics without adding extra weight, as the laptop’s weight falls below the one kilogram barrier and also supports military-grade durability and security of the MIL standard.
Your screen is a multi-touch with 3K resolutionprotected by Corning’s scratch-resistant Gorilla Glass layer. Reach
up to 1,400 nits of HDR brightness, providing sharp, vivid graphics for both detailed work and immersive content, helped by an anti-glare finish that improves clarity and visual comfort.
It is powered by a CPU Core Ultra X9high-end of the new ‘Panther Lake’ platform launched by Intel at CES. The processor includes a neural processing unit with up to 50 TOPS of AI acceleration performance, effortlessly handling multitasking, demanding AI workloads, and critical business applications. Additionally, the ASUS ExpertCool Pro thermal solution supports up to 50W TDP, ensuring solid performance even under intense workloads.
The ExpertBook Ultra prioritizes mobility, connectivity and autonomyintegrating a complete set of I/O ports and a long-lasting 70Wh battery to accompany professionals in their daily lives. The manufacturer has boosted the audio system with a six-speaker system with Dolby Atmos. Interaction and typing are also optimized thanks to a haptic force touchpad and a keyboard with a skin-friendly coating, offering greater comfort during prolonged periods of use.
Security is a key pillar in professional computers and this laptop serves it with the solution ExpertGuardian. Based on the principles of strict NIST SP 800-193 standards, it protects firmware by preventing unauthorized changes, detecting attacks, and
automatically restoring trusted versions. This reduces downtime, avoiding failures and ensuring government-level reliability for business continuity.
ASUS Expert Series P y B
As part of the expansion of the Expert portfolio, ASUS has introduced a new generation of business devices that combine performance, intelligence and reliability to meet the changing demands of modern work. Designed for all types of organizations, they offer advanced AI capabilities, enterprise security and durable design, allowing professionals to work smarter, faster and safer in any environment.
The Expert P series are designed for professionals who require high performance both in offices and in remote environments. Framed on the platform Copilot+ PC de Microsoftoffer seamless multitasking and AI workloads powered by the latest Intel Core Ultra or AMD Ryzen platforms. They combine robust processing power with advanced graphics capabilities, high-speed storage options and extensive I/O connectivity, providing flexible solutions for demanding workflows. New to the Expert P series include:
- ExpertBook P3 G2 with an AMD Ryzen 7 260 processor.
- ExpertBook P5 G2 that can house both a Ryzen AI 9 HX 470 and a Core Ultra 7 Series 3.
- ExpertCenter P700 Mini Tower. A small desktop equipped with the Ryzen AI 7 445.
- ExpertCenter EP700. An 8.6 liter SFF small form factor desktop with AMD Ryzen AI 300 processors.
For its part, the series ExpertBook B is comprised of highly customizable business laptops, designed for organizations that prioritize security, reliability and efficiency powered by AI. Among them are the ExpertBook B5 G2, equipped with Intel processors and the ExpertBook B3 G2 that can mount Intel or AMD processors.
Housed within a chassis tested to MIL-STD-810H standards1, B Series devices ensure durability in demanding conditions, making them ideal for corporate deployments, frequent travel or high-intensity work environments. Combining AI processing and intelligent systems management, the B-Series enables businesses to maximize productivity while maintaining data integrity and device longevity. It also includes the ASUS ExpertGuardian security solution, which protects sensitive corporate data through dual ROM BIOS, chassis intrusion detection, and optional biometric authentication.
ASUS Chromebooks
The Taiwanese firm has also brought Google solutions for PCs with the ChromeOS operating system to CES. The most interesting has been the Chromebook CM32, a 2 in 1 with great versatility since it allows uses as an electronic tablet, laptop, multimedia or presentations. For this, it is based on a 12-inch multi-touch panel with 2.5K native resolution and 120 Hz refresh rate. Its maximum brightness is 600 nits, which ensures good visibility outdoors in bright light and is protected by a Corning Gorilla Glass layer.
It is powered by an ARM processor MediaTek Company 540 and has 8 GB of LPDDR5X memory and 128 GB of storage. Thin, light and tested to MIL-STD 810H standards, it includes a high-capacity battery that promises up to 13 hours of autonomy. Its extensive connectivity options include Wi-Fi 7 technology for fast file transfers or fluid video calls and Bluetooth 5.4, as well as a dual front and rear camera.
It is detachable offers a endless possibilitiesenhanced by its practical accessories. The detachable keyboard, available in white or dark gray, allows for a seamless transition between tablet and laptop modes, making it ideal for learning or productivity. An optional magnetic stand, covered in a durable stain-resistant leatherette material, can be positioned at almost any angle, providing freedom, flexibility and convenience. It also includes an optional USI 2.0 magnetic stylus with wireless charging.
In addition to the above, ASUS has presented the Chromebook CM14 y CM15. They combine sustainable design with enterprise-ready functionality, offering six color options, recycled plastics and wear-resistant paint. They feature wide-angle FHD displays, MediaTek Kompanio 540 processors, up to 8GB of memory, 128GB of storage, HDMI, two USB Type-C ports, and a tool-free battery system for easy maintenance and upgrades, all built to MIL-STD-810H durability standards.
ASUS MyExpert
On the software side, the company has promoted this all-in-one AI productivity service for business workflows. MyExpert is an all-in-one AI platform designed to increase productivity, improve work quality and streamline daily tasks for professionals in different business scenarios. This series integrates five smart features into a single intuitive interface, including AI Chat, Knowledge Hub, Advanced Tools with AI Writer and Mail Master, ASUS AI ExpertMeet with automatic watchlists, and file search for instant recovery. All of these features come with reliable data protection, ensuring smooth and secure collaboration between on-premises and cloud environments.
