How Hollywood star Matthew McConaughey registers himself as a trademark to combat unauthorized use of artificial intelligence – Firstpost

Artificial intelligence seems to have become a threat everywhere, especially for actors whose fake videos and photos appear on social media every now and then. This includes both Indian actors and stars from the West. There is one actor in Hollywood who has stepped up to combat the growing threat and his name is Matthew McConaughey, according to the latest report from The Wall Street Journal.

McConaughey has taken the legal route by trademarking himself and protecting the unauthorized use of AI. It hasn’t been easy. The Interstellar star has had eight trademark applications approved by the U.S. Patent and Trademark Office in which he stares, smiles and talks.

The strike that shook Hollywood thanks to AI

Back in 2023, after that a strike of 148 days, Hollywood screenwriters provided significant guardrails against the use of artificial intelligence in one of the first major labor battles over generative AI in the workplace.

During the nearly five-month strike, no issue resonated more than the use of AI in scriptwriting. What was once a seemingly lesser requirement of the Writers Guild of America became an existential battle cry.

The strike also passed streaming-era economicsminimums and residuals for writers’ rooms – not exactly convincing fodder for picket boards. But the threat of AI vividly presented the writers’ situation as a clash between humans and machines, with widespread implications for other industries facing a radical new kind of automation.

In the following weeks, WGA members voted on whether to ratify the treaty a provisional agreementwhich required studios and production companies to disclose to writers whether material given to them was generated in whole or in part by AI. AI cannot be a credited writer. AI cannot write or rewrite ‘literary material’. AI-generated writing cannot be source material.

The tentative agreement between the Writers Guild and the Alliance of Motion Picture and Television Producers, which negotiated on behalf of the studios, did not ban all use of artificial intelligence. Both parties recognized that it could be a valuable tool in many aspects of filmmaking, including script writing.