The Fire TV Stick 4K Plus is a major upgrade, packing in quite a few new features compared to what came before, but it’s easy to miss just how impactful they are thanks to the device’s unassuming price tag.
The Amazon Fire TV Stick 4K Plus is the newest device to hit Amazon’s line-up of streaming sticks, and now it’s down by almost a third to $34.99.
That’s from $49.99, and it’s only been out three months, so it’s a worthwhile discount considering that time frame.

Amazon’s 2025 Fire TV Stick 4K Plus has just fallen to 30% off
Amazon’s 2025 Fire TV Stick 4K Plus is now 30% off, trimming the price on a device that already punches above its weight.
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The 4K Plus is now packing Amazon’s AI powered Fire TV Search in its corner, letting you discover new movies, shows, characters and more, all through an unassuming search bar that adapts itself to what you’re interested in and presents you with options that are more relevant to your latest obsession.
For instance, if you find yourself watching quite a bit of The Walking Dead then Fire TV Search will get the signal quite quickly and start serving you up more content related to that genre.
Those with better internet connections will also appreciate the inclusion of Wi-Fi 6 on the Fire TV Stick 4K Plus, which, as its name suggests, allows the device to connect to Wi-Fi 6 routers for faster and more stable connections when streaming content.
There are also over 1.8 million movies and shows to watch, including free ad-supported entertainment and live TV, so you have a great range of options when it comes to relaxing after work or on the weekends.
There is even Dolby Atmos audio supported via pass-through HDMI, so you can hook up the Fire TV 4K Plus to a cinema sound speaker for proper ambience with the latest movies and TV series.
Given that this upgraded Fire TV Stick 4K Plus is only slightly more expensive than entry-level streamers, it is well worth buying for those who want to indulge in the true potential of modern smart TVs.
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