Threads is winning the mobile war against X.
New data from Similarweb (via News) indicates that Meta’s short-form social network is winning over X when it comes to daily active users on iOS and Android.
In January, Threads had 141.5 million daily active users on mobile, compared to X’s 125 million daily active users on the two major mobile platforms.
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It’s not some sort of short-term fluke, either. The daily active users count has steadily increased over the last year for Threads, while slowly declining for X over the same time period. The two social networks were neck and neck last fall, but now Threads has clearly taken over.
Threads didn’t achieve this overnight; the long-term trend is clear.
Credit: Similarweb
Threads has been helped out by its parent Meta pushing users from Facebook and Instagram towards Threads. I’ve personally ended up on Threads numerous times without any intention to do so; I merely clicked a link on one of Meta’s other social platforms.
The daily active user count trend is still meaningful, especially when compared to X, which is steadily losing users. The list of reasons why people would want to leave X is long and includes such issues as Grok-generated deepfakes, X owner Elon Musk’s politics, and privacy issues.
On the web, however, it’s a very different picture. Threads is growing there as well, but it only had 8.5 million daily web visits in January, compared to X’s 145.4 million daily web visits.
