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World of Software > News > Study: 56% of CEOs Haven’t Seen Any AI Revenue or Cost Benefits
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Study: 56% of CEOs Haven’t Seen Any AI Revenue or Cost Benefits

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Last updated: 2026/01/20 at 11:42 AM
News Room Published 20 January 2026
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Study: 56% of CEOs Haven’t Seen Any AI Revenue or Cost Benefits
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Businesses Yet to Make Large Scale AI Transformations

Even though it might not feel like it, AI is still a new technology, and we’re very much in the early stages of its reign. This fact seems to be confirmed by PwC’s survey.

In fact, only a small proportion of CEOs say they are applying AI to a large or very large extent to areas in their business such as demand generation (22%), support services (20%), and products, services, and experiences (19%).

Likewise, only 53% of CEOs agree that the culture of their organization enables the adoption of AI, suggesting that businesses need to focus just as much on making their environment adaptable to the technology.

As AI grows, it remains crucial that businesses build solid foundations, including clearly defined road maps and sufficient levels of investment.

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