Apple has maintained its top spot as the world’s most valuable brand, with consulting firm Brand Finance estimating the iPhone maker’s brand value at well over $600 billion.
As a major tech company that often breaks earnings records, Apple has often been described as one of the most valuable brands on Earth. In 2018, Apple took second place in Brand Finance’s list of the top 500 most valuable brands, after it previously held the top spot in 2014.
In 2021 and 2022, Apple was once again designated the world’s most valuable brand, and the same has now happened in 2026. Consulting agency Brand Finance notes that Apple has maintained its position after seeing a 6% growth in brand value, which is estimated to be $607.6 billion.
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