UPDATE 1/24: The hacking group World Leaks claims to have stolen 1.4TB of data from Nike, according to a post on the gang’s website.
The stolen data covers 188,000 files. But a cursory look suggests that World Leaks looted internal files about Nike’s clothing manufacturing business, rather than any customer or employee information. For example, a few of the folders have been titled “Garment making process,” “Nike Apparel tools” and “Women’s Lifestyle.” Another set of folders have been titled with the Chinese language.
(World Leaks)
We’ve reached out to Nike for comment and we’ll update the story if we hear back.
Original story:
Nike is investigating a possible data breach after a hacking group listed the fashion brand as one of its latest victims.
On Thursday, cybersecurity researchers spotted World Leaks posting on the dark web about breaching Nike. It’s unclear what they stole; for now, the group’s post shows only a countdown clock, indicating that World Leaks plans to reveal more on Saturday morning.
In response, Nike told PCMag: “We always take consumer privacy and data security very seriously. We are investigating a potential cybersecurity incident and are actively assessing the situation.”
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According to cybersecurity firms, World Leaks operates as an extortion group that loots data from companies to force them to pay up, or else it’ll leak the stolen information. The group previously operated as “Hunters International,” and focused on delivering ransomware to encrypt victim computers. But last year, following increased scrutiny from law enforcement, the gang rebranded as World Leaks and pivoted to extortion-only tactics.
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“They typically gain initial access through phishing campaigns, compromised credentials, or exploitation of exposed services,” according to cybersecurity vendor Blackpoint Cyber. “Once inside, they perform data discovery and exfiltration, prioritizing confidential corporate or personal information.”
(Credit: World Leaks)
Still, it’s possible that World Leaks stole inconsequential data from Nike. The group has already listed 114 other victims; it claims to have stolen 1.3TB of data from Dell. But the PC maker says World Leaks merely infiltrated a platform the company uses to demo products to prospective clients. As a result, the hackers were only able to access and steal an outdated contact list.
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About Our Expert
Michael Kan
Senior Reporter
Experience
I’ve been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I’m currently based in San Francisco, but previously spent over five years in China, covering the country’s technology sector.
Since 2020, I’ve covered the launch and explosive growth of SpaceX’s Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I’ve combed through FCC filings for the latest news and driven to remote corners of California to test Starlink’s cellular service.
I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. Earlier this year, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.
I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I’m now following how President Trump’s tariffs will affect the industry. I’m always eager to learn more, so please jump in the comments with feedback and send me tips.
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