I’m not going to hide, I’m one of those who believed Apple when it announced with great fanfare that Apple Intelligence would be different from the rest. He had reasons to do so: his financial muscle, his obsession with taking care of the software and his philosophy of arriving late to the game to score the goals at the last minute. But here I was wrong. The only way Google has had to play in this game has been by using someone else’s deck.
From waiting almost two years to having it now. Apple announced Apple Intelligence in its 2024 keynote. One in which it did not give too many details but showed us a different approach to AI than that of Google and OpenAI. An AI with real interaction with the operating system, integration with both native and third-party apps… a real “co-pilot” completely integrated into iOS, and not a super-vitamined app, but isolated from the whole.
From that keynote until then the only thing we have is Siri being able to open ChatGPT when the question gets a little complicated. And, just a few weeks after the announcement of the agreement between Apple and Google, Gurman affirms that we will see the new Siri in a matter of weeks. If the prediction came true, it was not a matter of time. It was a matter of not having the resources.
What’s coming in February. Gurman tells Power On that the Siri 2.0 that we have been waiting for since 2024 can become a reality in the second half of February. In fact, he points out that one of the reasons why Apple made the announcement of the collaboration with Google official was because it was close to obtaining sufficient demonstrations of its functionality.
Although there are no details about how their disembarkation will be, the way of working from Apple is easy to predict: we will have to update our iPhone to the corresponding version of iOS 26 that includes these new features, since Apple introduces improvements to its native apps through system updates.
Not so fast. Although there are no details on how long Apple and Google have actually been working, what we do know is that the new Siri is not ready yet. Gurman points out that it will arrive in beta phase starting in February, and that the objective is not to delay the final version until beyond April.
Again, evidence that Apple did not have the Siri that it boasted so much about ready, accelerating and putting two extra gears now that it has the support of Google.
It can turn out well. My colleague Javier Pastor told us, very correctly, how the parasite strategy can work for Apple. The company is not going to enter the investment battle for new models: it is going to spend millions of dollars to take advantage of an existing infrastructure and use an already proven pillar.
The new Siri will be a premium wrapper for Gemini and, landing in the real world, few beyond those of you reading these lines will even be aware that Google’s AI is what is powering your iPhone’s AI.
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In WorldOfSoftware | The Apple Intelligence and Siri disaster has caused something unusual: Apple gives the keys to its kingdom to Google
