Mito Films Inc., a collaborative platform bringing the power of artificial intelligence into the hands of video professionals, announced Thursday that it raised $4.5 million led by Paul Murphy at Lightspeed Venture Partners.
Other funds such as Kibo, Kfund, Sequoia, a16z scouts, LifeX and notable angel investors, including five unicorn founders and executives at Union Square Ventures, Roblox Corp. and GitHub Inc.
Mito distinguishes itself as a suite of AI orchestration tools for video creation and collaboration. The company says it’s launching an environment where filmmakers, brands and creative professionals can work together in real time using foundational AI and audio models with professional-grade editing tools with a browser-based canvas.
“By automating the tedious parts of production, we give storytellers the freedom to focus on originality, depth, and vision,” said Danny Saltaren, co-founder and chief product officer and a national design award recipient. “Mito is built with filmmakers for filmmakers, merging human emotion with cutting-edge AI.”
Mito provides professionals with a variety of approaches to storytelling for whatever methodology they require for their needs. This might include TV, film, commercial, music video, short, reel, news or storytelling production.
The tools also provide easy access to a myriad of different audiovisual models, including their interfaces and tooling that make them accessible. The pricing for different AI models may vary depending on the complexity of the prompts and service costs. Mito offers subscription plans with credits for generations, providing access to collaboration and orchestration tools.
Users can work through scenes, building each moment as independent units that can be shaped together, refined and rearranged. Each one is built with image and prompt assets merged together to form a narrative using AI tools.
The company uses filmmaking metaphors, saying that the experience is a lot like directing, not merely editing or prompting, providing a depth of experience that can be lost in one-shot and clip-stitching tools.
Mito’s platform arrives while startups and professional platforms alike bid to attract the attention of creatives. For example, Adobe Inc., a powerful player in the industry, has been building AI capabilities within its audiovisual tools over the past year using the company’s Firefly model.
Google launched a collaborative AI-powered filmmaking studio interface called Flow last year that integrates the company’s Veo 3 video generation model. Startups such as Moonvalley have launched generative AI video models for cinema and advertising alongside collaborative tools for professionals.
Image: Mito
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