Built on a decade of influencer intelligence, not borrowed from generic models
AI is only as good as the data it’s trained on, and this fundamental truth separates our AI-native engine from every other solution in the market.
The data advantage
Our AI system is built on 10+ years of proprietary first-party data: 16 million creator profiles with verified performance data, millions of scheduled social posts generating 136 billion annual impressions, and over $2 billion in tracked, verified influencer-driven purchases. Instead of working off of limited data sets or generic AI models, brands can trust that EdgeAI is creating prediction accuracy from extensive historical data sets.
Additionally, our award-winning services team has over a decade of experience in influencer marketing. This, combined with our intelligence tools, enables us to identify what content actually drives conversions for your brand, rather than just engagement. Our tools understand which creator partnerships deliver sustainable ROI over time, recognize how different audience segments respond to specific creator types and content formats, and predict what incentive structures will motivate both performance and authenticity.
” has helped my company jump into the influencer space with lightning speed and efficiency. They have helped prove the value of influencers to internal stakeholders and have allowed the social media team to prove ROI in tangible, relevant ways.”
-Social Media Manager, food and beverage industry
AI-native by design
Rather than tack AI features onto an existing system, as many platforms are doing, built our native AI-native engine as an intelligence layer purpose-designed for influencer marketing. This architecture allows the engine to continually learn and improve, incorporating insights from every campaign to deliver increasingly precise recommendations over time.
Brand-specific intelligence tailored to your strategy and audience
Rather than just relying on industry benchmarks, EdgeAI learns your brand’s unique context: your audience preferences and behaviors, your performance history and what has worked, your positioning relative to competitors, and your specific business goals and objectives.
This brand-specific intelligence layer ensures every recommendation feels tailored to your strategy rather than pulled from a generic playbook.
“With EdgeAI, your brand gets its own dedicated engine that learns from your goals, past campaigns, and performance outcomes. The recommendations are tailored to your strategy, your audience, and your objectives. It is AI that evolves with your brand, delivering faster outputs, more brand-aligned creator matching and stronger outcomes.”
– Sean O’Brien, Chief Technology Officer at
