The Galaxy S26 series could see about 30% price increases
Samsung may be preparing a heartbreaking price increase for all Galaxy S26 models. Some of the devices could see up to 40% higher prices, according to information shared by tipster Arsène Lupin, known as MysteryLupin, on Twitter.The base Galaxy S26 with 256 GB could start at €1,199 (about $1,417 when directly converted), while the 1 TB version of the Galaxy S26 Ultra could sell for €2,329 (about $2,754 when directly converted). Here’s the full price list from MysteryLupin:
- Galaxy S26 12/256 €1,199
- Galaxy S26 12/512 €1,429
- Galaxy S26+ 12/245 €1,499
- Galaxy S26+ 12/512 €1,729
- Galaxy S26 Ultra 12/256 €1,739
- Galaxy S26 Ultra 12/512 €1,969
- Galaxy S26 Ultra 12/1TB €2,329
Some caveats
While Arsène Lupin has a great reputation and multiple correct leaks, this information could be wrong. He says that those are the prices for the Bulgarian market but doesn’t share further details about his sources.
However, if that’s true, the launch prices for Bulgaria would be about 30% higher than those of the Galaxy S25 line. The differences range from about €230 for the 256 GB storage edition of the base model to a whopping €450 difference between the Galaxy S26 Ultra and the Galaxy S25 Ultra with 1 TB storage.
As Bulgaria recently switched its currency to the euro, last year’s prices weren’t exactly the same as in other European countries. The difference between the Bulgarian and the European prices for the base model was a few euros, while for some versions of the S25 Ultra, it reached up to €60. Samsung will most likely use the European pricing of the Galaxy S26 series for Bulgaria, as the country now uses the common currency of the euro area.
Those prices are not indicative of Samsung’s pricing in the US but could be a sign of what to expect around the world.
Let’s hope that’s wrong
While everyone expects phone prices to go up this year, nobody was prepared for such drastic changes. I hope this information is wrong, and I’m sure Samsung will do its best to launch its flagships at the lowest possible price. Otherwise, I wouldn’t be surprised if many people reconsider their plans for a new Galaxy.
