Amazon has refreshed its Fire TV lineup in the UK, with three new ranges available to buy right now.
The updated Fire TV 2-Series, Fire TV 4-Series, and Fire TV Omni QLED promise slimmer designs, faster performance and smarter picture tech. All of this is aimed at getting you to your shows quicker.
Leading this current crop is the Fire TV Omni QLED, available in 50-, 55- and 65-inch sizes. Amazon says the new panel is 60% brighter than previous models, with double the local dimming zones for punchier highlights and deeper blacks. Dolby Vision and HDR10+ Adaptive are on board. In addition, the TV can automatically adjust colour and brightness based on your room lighting.
The Omni QLED also leans heavily into smart features. OmniSense uses presence detection to wake the TV when you enter the room and power it down when you leave. Meanwhile, Interactive Art reacts to movement, turning the screen into something closer to a living display than a black rectangle on the wall.
Further down the range, the redesigned Fire TV 2-Series and Fire TV 4-Series cover screen sizes from 32 to 55 inches. The 2-Series sticks to HD resolution, while the 4-Series steps up to 4K. Both benefit from ultra-thin bezels and a new quad-core processor that Amazon says makes them 30% faster than before. It’s a modest upgrade on paper. However, it is one that should make everyday navigation feel noticeably snappier.
All three ranges run Fire TV OS, with Amazon continuing to push its content-first approach. It surfaces apps, live TV and recommendations as soon as you turn the screen on.
The new Fire TV models are available now in the UK, with introductory pricing running until 10 February 2026:
With faster internals and a brighter flagship model, Amazon’s latest Fire TVs look like a solid refresh, especially if you’re after a big screen without a premium TV price tag.
