Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.

“Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame,” says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone 17 and the iPhone Air have the same Center Stage front camera with this functionality.

Apple provided more details in its iPhone 17 press releases last year:

Users no longer have to rotate their iPhone to take a landscape selfie — they can now take photos and videos in portrait or landscape while holding their iPhone vertically, enabling a more comfortable, secure grip and centred gaze. For group shots, Center Stage for photos uses AI to automatically expand the field of view and can rotate from portrait to landscape to include everyone in the frame.

All four of the latest iPhone models are equipped with an 18-megapixel Center Stage front camera with a square image sensor.

Popular Stories

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier…

Apple Makes Its Second-Biggest Acquisition Ever

Apple recently acquired Israeli startup Q.ai for close to $2 billion, according to Financial Times sources. That would make this Apple’s second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel’s smartphone modem business and patents for $1 billion in 2019….

Tim Cook Teases Plans for Apple’s Upcoming 50th Anniversary

Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. ”I’ve been unusually reflective lately about Apple because we have been working on what do we do to mark this moment,” Cook told employees today, according to Bloomberg’s Mark Gurman. “When you really stop and pause and think about the last 50 years, it makes your heart …

Apple Begins Selling Refurbished iPhone 16 and iPhone 16 Pro Models at Lower Prices

Apple today began selling certified refurbished iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max models on its online store in the U.S., with prices discounted by 12% to 22% compared to Apple’s current or former pricing for the devices. Here were Apple’s starting prices when the devices launched in September 2024: iPhone 16: $799 iPhone 16 Plus: $899 iPhone 16 Pro:…

Apple TV Announces 12 New Shows and Films Coming This Year

Apple on Tuesday previewed 12 new shows and films that will be premiering on the Apple TV streaming service throughout 2026. The new series: Imperfect Women — March 18, 2026 Margo’s Got Money Troubles — April 15, 2026 Widow’s Bay — April 29, 2026 Maximum Pleasure Guaranteed — May 20, 2026 Cape Fear — June 5, 2026 Lucky — July 15, 2026 The new films: Eternity — …