Chinese designer toy maker Pop Mart said on Monday that sales of its flagship IP LABUBU exceeded 100 million units in 2025, according to data disclosed by the company, as it highlighted continued growth in its core character portfolio. The company said total global sales across all IPs and product categories surpassed 400 million units last year. As of the end of 2025, Pop Mart’s business spanned more than 100 countries and regions, with over 700 stores worldwide. The company has also established six major global supply chain bases. Shares of Pop Mart have risen nearly 38% so far this year, supported by strong earnings momentum and continued global expansion of its IP portfolio. [TechNode Reporting]
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