Among the companies paying millions for Super Bowl ads this weekend was ai.com, a site no one had heard of but promises to “accelerate the arrival” of artificial general intelligence (AGI). So what exactly is it, and who snagged that coveted URL?
Crypto.com CEO Kris Marszalek reportedly spent $70 million on ai.com in 2025, “a transaction believed to be the single largest domain purchase in history,” the company says. It then spent even more money on a Super Bowl spot, which drove “insane traffic levels” to ai.com, Marszalek tweeted last night, resulting in errors. “We prepared for scale, but not for THIS.”
The site claims to be a place where people can create an AI agent to perform “a range of actions,” such as “trade stocks, automate workflows, organize and execute daily tasks with their calendar, or even update their online dating profile,” AI.com says. This trend has surged in the past few weeks, particularly with the debut of OpenClaw (previously Clawdbot and Moltbot).
“We are at a fundamental shift in AI’s evolution as we rapidly move beyond basic chats to AI agents actually getting things done for humans,” says Marszalek. “Our vision is a decentralized network of billions of agents who self-improve and share these improvements with each other, vastly and rapidly expanding agentic capabilities and accelerating the advent of AGI.”
(Credit: AI.com)
I created an account on AI.com, though part of me wishes I hadn’t since it required me to enter a credit card or connect to Apple Pay. And after forking over my most personal data, I couldn’t even use the site.
It first asked me to create a handle for myself and then one for my future AI. I went with “humanEmily” and “aiEmily,” unsure what the norms are for these types of sites. “Success. Your handles are reserved,” the next screen displayed. “Demand is extremely high right now, so generation is cued. We’ll notify you the moment your AI is ready to activate.” Was airing a Super Bowl ad before the service was even available just a big scheme to get a ton of data?
(Credit: AI.com)
The use of the term “handle” implies a social component. The bots will be working together, sharing tasks you request “across millions of agents on the network, massively increasing the utility of each agent for AI.com users.”
We also saw this last week with the creation of Moltbook, a Reddit-like site where OpenClaw-built AIs reportedly interacted with each other without any human intervention or prompting. MIT Technology Review, however, later reported that “there’s also a lot more human involvement [on Moltbook than] it seems.”
AI Acts Autonomously, But YOU Are Liable for It
Digging into AI.com’s terms and conditions, the details get even more alarming than credit card data. For one, although your AI agent will take actions on its own, AI.com makes it clear you are responsible for whatever it does. Even if you did not specifically direct it to do anything. The idea with these agents is that they take some of the burden of execution off of you, but that could come back to bite you.
“The agent may take actions that produce unintended, undesirable, or harmful results,” reads section 7.1. “You are solely responsible for reviewing, approving, and supervising all agent actions, particularly high-stakes actions involving financial transactions, communications, or data modifications.”
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Your AI agent will very likely hallucinate, or generate outputs that “may be inaccurate, incomplete, inappropriate, or fabricated,” AI.com says. “You must independently verify all outputs before relying on them for any purpose.”
It’s unclear what the approval workflow will look like and whether users can validate the AI’s assumptions as it works autonomously. This may be impossible, or require far more oversight than AI.com will provide the user, at least in its first version.
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AI.com does not “guarantee” that how you’re using its platform complies with “applicable laws and regulations,” so don’t expect the company to back you up in a criminal inquiry. “You assume all risks associated with your use of the Services, including any potential copyright infringement claims, data loss, unauthorized access, disclosure of information, or other harm arising from AI outputs or agent actions,” the section concludes.
Next-Level AI Performance Means Next-Level Data Collection
Data-wise, it’s the wild west. Although Silicon Valley startups demanding tons of personal data is not new, the depth of these AI agents’ access to nearly your entire digital life is worth noting—especially when combined with taking nearly zero responsibility for what happens after that.
For example, the app may at times record your screen or ask you to take a recording. These screen recordings capture “everything on your screen and all audio output,” which could include more data than you might realize. It may take an unreasonable amount of time to verify every piece of information in the shot, to the point where doing so would be counter-productive. This is where how you use the service could be a gamble.
Anything you say to or create with your AI agent is shared with the company, along with data from third-party integrations. If you choose to connect to Gmail or your calendar, the AI agent will “ingest information from those services to fulfill your requests, such as summarizing emails or scheduling events,” the privacy policy reads. AI.com absolves itself of all responsibility for this data collection, claiming it does “not control what you share,” nor does it try to “restrict, censor, or filter personal information from them.”
We’ll update this story once we get access, but for now, the message is clear: Use at your own risk.
About Our Expert
Emily Forlini
Senior Reporter
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As a news and features writer at PCMag, I cover the biggest tech trends that shape the way we live and work. I specialize in on-the-ground reporting, uncovering stories from the people who are at the center of change—whether that’s the CEO of a high-valued startup or an everyday person taking on Big Tech. I also cover daily tech news and breaking stories, contextualizing them so you get the full picture.
I came to journalism from a previous career working in Big Tech on the West Coast. That experience gave me an up-close view of how software works and how business strategies shift over time. Now that I have my master’s in journalism from Northwestern University, I couple my insider knowledge and reporting chops to help answer the big question: Where is this all going?
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