OpenAI has started testing ads in ChatGPT for US users across both the Free and Go subscription tiers. However, Plus, Pro, Business, Enterprise, and Education tiers remain ad‑free.
Needless to say, it has rattled quite a number of people using the service.
To understand the change, consider OpenAI’s mission: ChatGPT serves hundreds of millions of users for learning, work, and daily decisions. Running Free and Go tiers requires heavy infrastructure and investment. Ads help fund that work, supporting broader access to AI features at lower cost.
However, OpenAI is keen to point out that ads do not influence answers. Responses remain independent and optimised for user needs, with sponsored content appearing clearly labelled and visually separated from organic answers. This design aims to ensure transparency and preserve trust in ChatGPT’s output.
Despite ads running amok, OpenAI stresses that privacy still remains central. Advertisers cannot access chats, histories, memories, or personal details. They only receive aggregate performance data, such as views or clicks. Also, ads will not appear for users under 18 or near sensitive topics like health or politics.
Instead, ad selection matches conversation topics, past chats, and prior ad interactions. For example, recipe searches may trigger ads for meal kits or grocery delivery. Relevance guides placement, but safeguards prevent narrow targeting or harmful ads.
Choice and control also matter. Users can dismiss ads, share feedback, and manage personalisation. They can delete ad data with one tap or opt out of ads in the Free tier by accepting fewer daily messages.
Looking ahead, OpenAI sees ads as a way to connect people with useful products. In a conversational interface, ads can feel more natural and relevant. Businesses may eventually explore new formats, objectives, and buying models within ChatGPT.
It would then seem that OpenAI is emphasising long‑term value. Ads support broader access to advanced features while keeping conversations private. The company will expand responsibly, no doubt, guided by feedback and safeguards. For now, the test marks the first step toward integrating advertising into ChatGPT.
