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While I share money-making strategies, nothing is “typical”, and outcomes are based on each individual. There are no guarantees.
Most Etsy sellers are still using Pinterest like it’s 2016.
Static pins.
Link in description.
Hope someone clicks.
Meanwhile, Pinterest quietly rolled out one of the most underused features for product sellers.
Shop the Look.
And if you sell on Etsy, this is leverage.
Shop the Look allows you to tag products directly inside an image.
Not just link in the caption.
Tag.
Clickable dots.
Integrated shopping experience.
Instead of sending someone to your profile first, you reduce friction.
They see it.
They tap it.
They shop it.
For Etsy sellers, this matters.
Pinterest is already where people plan purchases.
Home decor.
Gifts.
Jewelry.
Printable art.
Seasonal products.
When you create a lifestyle-style image and tag multiple Etsy listings inside it, you increase average order value without saying a word.
Example.
Instead of pinning one handmade wall art piece, create a styled living room mockup.
Tag:
The wall art.
The matching printable.
The coordinating throw pillow (if you sell it).
Now one pin becomes a mini storefront.
The key is context.
Shop the Look works best when the image feels like inspiration, not inventory.
Pinterest users plan aesthetics.
They don’t browse catalogs.
Another advantage?
You control positioning.
You decide which products get featured together.
You influence the basket before the click.
Most sellers miss this and treat Pinterest like traffic only.
Shop the Look turns it into visual merchandising.
And Etsy sellers especially benefit because handmade and aesthetic products thrive in styled environments.
If you sell planners, show them on a desk setup.
If you sell jewelry, show it in a layered outfit look.
If you sell digital art, show it in a styled mock room.
Tag strategically.
Think bundles.
Think themes.
Think use cases.
Pinterest rewards visuals that feel aspirational.
Shop the Look bridges aspiration and purchase.
Less friction.
More context.
Higher conversion potential.
I’m . I build search-driven traffic systems that turn platforms like Pinterest into layered revenue streams through digital products, affiliate marketing, ads, and coaching.
