Apple’s industrial design chief says the MacBook Neo was created to bring the Mac into a much lower price tier without sacrificing the materials and design language associated with Apple laptops.
MacBook Neo
Apple vice president of industrial design Molly Anderson said in a rare March 6 solo interview that the MacBook Neo retains its MacBook identity despite its $599 starting price. Apple introduced the MacBook Neo on March 4 as its most affordable Mac laptop.
The MacBook Neo uses the A18 Pro processor instead of the Apple Silicon M-series chips found in other Macs. Apple is targeting students and first-time Mac buyers who might otherwise choose inexpensive Windows laptops or Chromebooks.
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