Step #2: Build Your Business Case
A great business case demonstrates how the platform you want to invest in will help you and your company achieve goals faster, more efficiently, and reach targets that were previously unattainable.
1. Identify what tasks are taking up the most time and costing the most money.
Are you doing tasks manually or using a platform with limited features? What about the cost of labor?
2. Define your goals and objectives.
Are you hoping to work with more influencers to generate higher returns or focused on improving efficiency within the company?
3. Demonstrate value.
What features will allow you to achieve specific, necessary tasks more quickly? What features will set you up for success in the future?
Then, look at the metrics and analytic reports offered by your preferred software —this will be key to showing real business results, such as earned media value and overall campaign ROI.
4. Present your business case in simple numbers.
Quantifying the benefits of an influencer marketing platform can be compelling. Here’s an example of how to do this:
-
You currently spend 5 hours per campaign sourcing influencers. An influencer marketing platform like Influence could help you do this in 1 hour, saving you 4 hours in cost and time. Plus, additional tools such as influencer management are included!
-
With that time saved, you can focus on refining campaign briefs, an area that needs improvement within your team.
-
Further, Analytics can help you tie social media wins to business results, eliminating the need to make guesses or use manual calculations.
By presenting these clear and tangible benefits, you can demonstrate the significant value an influencer marketing platform brings to your team.
