In-house vs Agency: Which Is Better for Social Media Management?
Still unsure of which direction to go?
Here are four key social media management categories to consider:
In-house vs Agency: Expertise
When it comes to social media expertise, in-house talent will always know your brand best.
That said, an agency can bring a wealth of experience and fresh perspectives to the table. Plus, they’ll be able to give impartial outside advice.
Though, ’s Social Content Lead Lindsay Ashcraft, cautions, “Either way you slice it, you’ll need to offer plenty of support in the beginning to be set up for success.”
Winner: Tie.
In-house vs Agency: Time and Process
Agencies are often juggling several clients at a time, meaning they’ll never be 100% invested in your business.
“Even with really strong brand and copy guidelines, brands are likely going to experience a longer period of feedback by outsourcing an agency for social,” says Lindsay.
Because of that, internal social media managers have a leg up on time spent on briefs and processes.
And given their level of authority and autonomy, in-house talent can more quickly react to changes or breaking news in the industry.
Winner: In-house.
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In-house vs Agency: Cost
In-house management costs can add up as it requires hiring a full-time employee (or employees), plus training and benefits.
That said, outsourcing social media management to an agency could be a more cost-effective option — but every agency has varying pricing tiers.
“Be weary of agencies that seem too cost-effective — you likely won’t be getting social experts. So if the price seems too good to be true, it won’t get you the results you’re hoping for,” says Lindsay.
Winner: Tie, depending on your budget and expectations.
In-house vs Agency: Control vs Flexibility
If you’re looking for complete control and autonomy over your brand’s voice, messaging, and direction, an in-house social media manager is the way to go.
“It’s important to be realistic about whether you prefer to be more hands-on or hands-off with your brand’s social. Agencies can be a really great fit for those who tend to be more comfortable with loosening their own reigns of control,” Lindsay shares.
So if you’ve got a more relaxed approach to your social media management style, an agency could be the choice for you.
Winner: Tie, depending on your management style.
Ultimately, there’s no one-size-fits-all solution when it comes to hiring a social media manager.
Regardless of which route you choose — whether it be an agency or an in-house team member — make sure it’s the right fit for your brand’s overall goals and budget.
Happy hiring!
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