Billions of people use Facebook every month. But that’s not the useful part.
What matters is who they are. So if you’re looking to dig into Facebook demographics (and use them to your advantage), you’re in the right place.
Here’s what marketers need to know in 2026:
Key takeaways
- Facebook still matters. With more than 3 billion monthly users, it continues to be the largest social network in the world.
- Facebook’s audience skews older than other platforms. Facebook has strong daily usage among 50–64-year-olds.
- Facebook users lean male, globally. However, that gender split varies by country.
- Use Facebook demographics to inform your strategy. When you understand your audience’s age, location, and gender, it’s much easier to create content that actually performs.
General Facebook demographics
1. Facebook has the most users in common with Instagram, WhatsApp, and YouTube
77.9% of Facebook users are also on Instagram, while a tied 73.6% of users also use WhatsApp and YouTube — according to the 2025 DataReportal global report.
Considering Facebook, Instagram, and WhatsApp all live under the Meta umbrella, it makes sense that these platforms have users in common.
2. Facebook’s monthly active users surpass 3 billion
According to Statista, Facebook sees just over 3 billion monthly active users.
3. Facebook removed more than 10 million fake accounts in 2025
Facebook regularly boots fake accounts from its platform, even removing over 10 million accounts in 2025 alone.
4. 38% of Facebook’s users regularly get their news from the platform
That’s a 2% increase from 2020.
5. 138.9 million Facebook (and Instagram) Reels are played every minute
There’s no slowing down video content. In one single minute, nearly 130 million Reels are played across both Facebook and Instagram platforms. This shift toward video also creates new opportunities for brands and influencers to reach social media users at scale.
Facebook demographics by geography
6. Facebook is the most popular social media platform in the United States
Facebook accounts for around 45% of all social media site visits in the United States, making it the most used platform. Pinterest and Instagram rank second and third, respectively.
7. Facebook has over 197 million users in the U.S.
Three other countries have more than 100 million Facebook users each: India, Indonesia, and Brazil.
8. More than 81% of the UK population uses Facebook
Over 81% of the entire UK population are active Facebook users. Out of the total estimated UK population of 68.35 million, approximately 55.9 million people use Facebook — making up approximately 81.78% of the total UK population.
9. India has the highest concentration of Facebook users
With over 403 million users, India has the most Facebook users of any country in the world. In fact, if the number of Facebook users in India were a country, it would be ranked third in terms of population worldwide.
10. The number of Facebook users in Canada is projected to grow to 34 million by 2029
Currently, about 77% of the population uses Facebook.
11. The official Facebook page of Spanish football club Real Madrid has 133 million followers
That makes it the most followed fan page on Facebook, closely followed by FC Barcelona with 124 million followers.
Facebook age demographics
12. 71% of U.S. adults use Facebook.
Facebook is the second most popular platform among U.S. adults. YouTube comes in first place, used by 84% of adults.
13. Most Facebook Messenger users are between 25-34 years old
The largest age group for Messenger users in the U.S. is between 25 and 34 years old, making up 23% of all users. The second-largest age group is 35-44 year-olds, accounting for 21% of Messenger’s audience.
14. Only 31% of teens report using Facebook
By comparison, 92% use YouTube, 68% use TikTok, and 55% use Snapchat. This highlights Facebook’s limited traction with younger audiences, including Gen Z.
15. The age group that uses Facebook the most are 25–34-year-olds
Here’s how the Facebook audience breaks down by age range, according to Statista:
| Age group | Percentage of Facebook users |
| 18–24 years | 18.6% |
| 25–34 years | 24.2% |
| 35–44 years | 19% |
| 45–54 years | 14.2% |
| 55–64 years | 11.7% |
| 65+ years | 12.3% |
16. 3% of teens visit Facebook “almost constantly”
By comparison, 21% of teens report using TikTok almost constantly.
17. Daily Facebook use is highest among adults aged 50–64
54% of U.S. adults aged 50–64 visit Facebook once a day, compared with 49% of those aged 30–49.
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Facebook gender demographics
18. More than 56% of Facebook users are male
56.6% of Facebook users identify as male, while 43% identify as female — according to recent data from Statista. While this data doesn’t account for non-binary users, it still gives us a good understanding of the gender breakdown on Facebook.
19. Women consume more news on Facebook than men
43% of female users get their news from Facebook, compared to 32% of male users.
20. Men aged 25-34 make up Facebook’s largest audience
Data shows that men between the ages of 25 and 34 make up Facebook’s largest audience, accounting for 18.4% of global users. It’s also worth noting that men aged 18 to 24 are Facebook’s second-largest audience base at 13.5%.
21. 54.6% of women in the U.S. use Facebook Messenger
Women comprise the majority of Facebook Messenger users in the U.S., accounting for 54.6% of the total user base.
Facebook demographics by industry
22. Legal and retail industries see the best Facebook ads CTR
The legal and retail industries see the best click-through rate with their Facebook ads at 1.61% and 1.59%, respectively. Next is apparel (1.24%), followed by beauty (1.16%) and technology (1.04%). Use these benchmarks to evaluate your own performance metrics.
23. Apparel and travel & hospitality industries see the best Facebook ads CPC
The apparel and travel & hospitality industries see the lowest cost per click with their Facebook ads at $0.45 and $0.63, respectively. Next is retail ($0.70), followed by education ($1.06), then healthcare and legal (tied at $1.32).
24. Fitness and education industries see the best Facebook ads CVR
The fitness and education industries see the highest conversion rates with their Facebook ads at 14.29% and 13.58%, respectively. Next is employment & job training (11.73%), followed by healthcare (11%) and real estate (10.68%).
Facebook demographics by education and income
25. Education level has little impact on Facebook use
About 70% of U.S. adult Facebook users have a college degree, while 69% have a high school diploma or less.
26. Facebook use is consistent across income levels
Among U.S. adults, Facebook usage shows little variation by income, remaining steady at around 71-72% across all income groups.
Facebook device usage demographics
27. Facebook is the fourth most downloaded social mobile app
Excluding mobile games from the data, Facebook is the fourth most downloaded mobile app, following TikTok, Instagram, and WhatsApp Messenger. Threads (another Meta-run app) sits at number five.
28. Facebook traffic is split almost evenly between desktop and mobile
50.97% of visits come from desktop, while 49.03% come from mobile — according to Semrush.
29. The average user spends 17 hours and 17 minutes on the Facebook app each month
The Facebook app is seeing a lot of action, with the average Android user worldwide spending 17 hours and 17 minutes on the mobile app. The top countries based on mobile app usage statistics are Egypt (27 hours, 59 minutes), the United Arab Emirates (27 hours, 36 minutes), and the Philippines (23 hours, 34 minutes), while Mexico trails slightly behind at 17 hours, 55 minutes.
30. The average user opens the Facebook app 280.2 times per month
The average Android user worldwide opens the Facebook app on their mobile devices 280.2 times per month. The top countries based on app opens are Egypt (535.2 opens), the United Arab Emirates (489 opens), and the Philippines (423.3 opens).
How to use Facebook demographics to inform your strategy, according to the experts
You can use Facebook demographics to inform your strategy by tailoring your content, messaging, and targeting to match your audience.
Here’s how to use the demographic data in this article to power your Facebook marketing strategy.
Tailor your content to specific age groups
Different age groups expect different things on Facebook, so knowing who you’re talking to helps you strike the right tone.
As Jayant Surana, Marketing Manager at Everyday Delta, explains, “Facebook has a higher proportion of a mature audience aged 25-54 than other sites, so our content becomes more informative and reliable.”
For younger audiences, the approach changes. Surana leans into “punchy visual content that grabs attention within seconds.”
“The fine line,” he adds, “is being able to know when to make content read like a conversation and when to shift to a more informative, expert tone.”
And when you get it right, the results follow: “We’ve seen engagement spike in real time when the tone is right.”
Summary: Match your tone and content format to the age group you’re trying to reach. What resonates with one audience won’t land the same with another.
Use geographic demographics to localize campaigns
Geography isn’t just a data point. It’s key for localizing campaigns. For global teams, that means adapting content, messaging, and even the experience across regions.
Nick Spivak, Head of Business Development at IT Monks, offers an example: “If a business sees most of its traffic coming from North America, we optimize the site speed for those regions and ensure that the content speaks directly to local expectations.”
Zoom out to a global audience, and the playbook changes. “If the audience is international, we work on multilingual setups and ensure that payment gateways fit different markets,” Spivak explains.
Summary: Use geographic data to make your campaigns feel local, not copy-pasted.
Optimize ads based on device usage
Pay attention to how people actually use the platform. If most of your audience is on mobile, build your content for smaller screens.
Sheraz Ali, Founder of HARO Agency, knows this from experience.
“We learned that 82% of our target audience viewed Facebook on mobile devices while commuting by examining device usage habits,” he shares.
This prompted Ali and his team to lean into “visually compelling content optimized for mobile viewing,” which increased Facebook engagement by 94%.
Summary: Optimize your ads for the devices your audience actually uses.
FAQ: Facebook demographics
What are the latest Facebook demographics marketers should know?
The latest Facebook demographics marketers should know are that the platform has over 3 billion monthly users, with its largest audience in the 25–34 age group. The platform skews male globally, though this varies by region. Facebook also has large user bases in India, the U.S., Indonesia, and Brazil.
What age groups and audiences are most active on Facebook?
The age groups most active on Facebook are 25–34-year-olds, who make up 24.2% of users, followed by 35–44-year-olds. The platform also sees strong daily usage from older audiences, especially adults aged 50–64.
How do Facebook demographics vary by region, gender, and generation?
Facebook demographics vary by region and gender, with the largest user bases in India, the U.S., Indonesia, and Brazil. The platform skews slightly male globally (56.6%), though this number fluctuates by country. Usage is strongest among Millennials and Gen X, with slow adoption among teens.
How should brands use Facebook demographic data to target audiences?
Brands should use Facebook demographic data to tailor content, messaging, and campaigns to specific audiences. That means adjusting tone by age group, localizing campaigns by region, and optimizing based on device usage (mobile versus desktop).
What Facebook demographic trends matter most for marketing strategy?
The Facebook demographic trends that matter most for marketing strategy are its massive global reach, strong usage among adults aged 25–54, and heavy mobile consumption. These trends mean brands should focus on mobile-first content, localize campaigns by region, and tailor messaging to a more mature audience.
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