Google is essential for the online press ecosystem. Having a well referenced article, being a site at the top of the links is the nerve of war for advertising and therefore for income from almost all websites available for free. There have always been “content farms” that produce low -quality websites at a lower cost, but the advent of generative AI has given wings to clever little ones who can multiply websites generating content to the chain.
AI instead of journalists
The big problem here is that generative AI can hallucinate facts or write disinformation. They also have an annoying tendency to copy articles published by foreign sites to spit them without any journalistic work or adaptation to local issues. Regardless of the quality: it is a question of flooding the web of frelated sites, hoping that Google sees only fire and positions the links to the highest, which generates advertising.
The Next.ink site recently published the results of a study of several months identifying more than 1,000 media in French, entirely generated by AI. To help Internet users sort the good grain of bad, Next.ink has also developed a free extension for Firefox, Chrome, and more widely for Chromium browsers.
The extension “Alert on Genai sites” displays an alert on sites generated all or part by AI, depending on a list generated according to the human findings of Next.ink. Small irony of history, the extension was partly coded… with Claude.a! You should know that the detection is carried out on the basis of the domain name, not of each individual page: ” A report therefore does not necessarily mean that the article in question is generated using an AI, but that we find it on this domain name “Explains Next.ink.
Extension users can also point out websites they suspect the presence of content generated by AI. Among what can put the chip in the ear, we find for example the fact that articles use images generated by AI which do not correspond to journalistic criteria; These articles use soothing or moralizing clichés rather than presenting and cross -checking facts; Articles that are similar to optimized seo content; Articles containing expressions, patterns or hallucinations typical of the content generated by AI …
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