At the end of January, Sony was granted a patent with the evocative name: “LLM-Based Generative Podcasts for Gamers”. The principle is relatively clear. The console would be able to automatically generate an audio podcast, unique to each player, to summarize what is happening on their platform… all using the voice and personality of characters from the games they play.
An AI podcast, for what?
In the patent, Sony starts from a harsh observation: gaming platforms would be incapable of offering truly personalized content to inform players of the news that concerns them. Notifications, home screens and system messages would be considered too generic. The imagined response is therefore a podcast generated on demand, presented as a more lively, more embodied experience, and above all likely to generate engagement. In practice, the idea still raises some questions.
The operation described remains quite classic. When starting the console, a message is displayed: “Your personalized podcast is available today”. This content is not pre-recorded, but generated on the fly from player data: recent games, unlocked trophies, friends’ activity, software updates or various recommendations.
Sony illustrates its point with several examples of dialogues between two virtual animators. One announces that a friend has just won a trophy, the other takes the opportunity to throw a little dig at the player (who did not obtain this trophy). In another excerpt, the hosts remind us that a system update is available, while slipping in a gameplay tip along the way.
The tone is deliberately light, sometimes mocking. The patent even specifies that “ in some cases, the audio may include a joke at the player’s expense “. It’s a way to transform factual information into an interactive mini-sketch. But this is precisely where the question of interest arises. All this information — trophies, updates, friend activity — is already accessible today, often at a glance. Should we really turn them into a podcast, at the risk of extending what was until now instantaneous?
The patent goes further, since it also mentions crossover situations. A character from one game could thus interact with another from a completely different universe. On a creative level, the idea is something to smile about, but on a functional level, the interest is less obvious. As is often the case with patents, nothing says that this technology will one day come out of the drawers. Above all, it reflects a major trend: the desire to inject generative AI into everyday uses, sometimes to enrich them, sometimes simply because… it is now possible.
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