In 1998, Mexican Francisco Romero was 15 years old, had a new computer and a school assignment to complete. Looking for the best grade, he created a website about his favorite group: Hombres G, a Spanish band that by then was already dissolved. What began as an academic exercise ended up becoming the band’s first digital fan community, with thousands of members spread around the world. And it was also the trigger that convinced David Summers and his team to return to the stage.
How it all started. In 1998, having internet at home in Mexico was not common: only a marginal fraction (2-3%) of the Mexican population had access to the network under these conditions. Even so, Francisco Romero, a teenager who had just gotten his first computer, embarked on completing a school project in which students were asked to create a web page. Romero chose the Hombres G as the subject of his project. He had arrived at the Madrid group, which had already been dissolved for five years, through friends from high school. And since finding documentation about the band was difficult (there were only two pages about Hombres G on the internet), he decided to create a community.
Meeting point. The website, as Romero himself explains, was titled Club ‘We’re still crazy… so what?’, in reference to ‘We’re crazy… or what?’ title of one of the group’s first albums. The success was immediate: in its first five months, it received hundreds of requests from Mexico, Spain, Colombia, Peru and Japan (in times before algorithms and search engines crashed). They wrote to him, above all, from fans who had not had a space to talk about the band for years, to which they had not stopped listening since the last album they had released in 1993, ‘Historia del bikini’.
The contact. In late 2000, an anonymous user left a complimentary message on the page, to which Romero responded politely. Three days later, another message arrived from the same sender, who turned out to be one of the band’s two guitarists: “Please don’t give out my email, I’m Dani Mezquita.” Later they established telephone contact, which ended up leading to more frequent conversations. The significant fact: Mezquita was then working as marketing director at DRO East West, the Warner Music label that released almost all of the band’s albums.
From his position he had noticed something: at the end of 2000, a Hombres G compilation was the third best-selling album in Mexico at that time. A group without activity, without tour, without active label, without a single public appearance in years. That is, they had an active and completely underserved fan base. With these data on the table, and as told in the documentary ‘The Best Years of Our Life’ (released in theaters scheduled for April 30), the members met and proposed a modest return, with three or four concerts in Mexico.
It gets out of hand. From there the expectation skyrockets. The reunification tour ended up totaling 70 performances during 2002 and 2003, including a concert in Las Ventas before 20,000 people and several cities in Latin America and the United States. The album that accompanied the comeback, ‘Dangerous Together’, was initially released only in America, which says a lot about where the weight of the comeback was leaning. When he arrived in Spain he ended up obtaining the Platinum Record. In gratitude for Romero’s importance in this return, he has continued working continuously with the band from Mexico.
And so we come to the present: on April 25, 2025, Hombres G performed before more than 60,000 people at the GNP Seguros Stadium in Mexico City. All within the framework of a tour titled ‘Thank you, Mexico Tour’. A name that makes it clear to what extent the very survival of the group is owed to a modest student from the city.
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