Is AI and the possibility it offers to generate both photo and video content a blessing or a danger? This is a broad question on which several camps oppose each other. One thing is certain, some artists feel threatened by the democratization of generative artificial intelligence.
Not only can AI be called upon to replace humans during a creative process (large video game and music companies are already using it), but it also creates a new, more sophisticated form of plagiarism. Indeed, copyrighted works can be used to train generative AI. To defend artists, Adobe has just unveiled a solution called Content Authenticity.
Adobe Content Authenticity, the application supposed to protect the work of content creators
Adobe announces the arrival of its application called Adobe Content Authenticity. It allows artists to easily apply “Content Credentials” (certificate signatures in French) to their work and therefore protect it against unauthorized use.
« Creators can use certificate signatures to signal that they do not want their content used by or to train generative AI models “, explains Adobe. The company took the opportunity to remind people that its Firefly generative AI is only trained on content that Adobe has permission to use and not on content created by customers.
Certificate signatures take the form of a digital fingerprint. They therefore do not appear on the work in question and are undetectable by the human eye. By tagging their work, an artist can self-share information about how their content was created and edited.
Will a user be able to access this data by viewing an image on the Internet? Andy Parsons, senior director of content authenticity at Adobe, is optimistic. “ We’ll be releasing the Content Authenticity browser extension for Chrome as part of this software, as well as a tool called Inspect on the Adobe Content Authenticity website. These tools will help you discover and view content identifying information wherever it is associated with content on the web “, he assures.
A good thing at a time when distinguishing real images from images created by generative artificial intelligence is proving more difficult than ever. A free public beta of the Adobe Content Authenticity web app will arrive in the first quarter of 2025. However, the free beta version of the Content Authenticity extension for Google Chrome is available now.
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