Press note. Adobe Max London 2025, the last creative conference of the Californian firm, has presented more than one hundred innovations in its Creative Cloud applications that promote creative professionals to work faster, with greater precision and control. This launch involves a new advance for the largest creative platform in the world, with performance improvements that allow working up to 5 times faster, and with innovations that cover from creative exploration to execution.
Creators can easily launch their designs with text to motive in Illustrator, instantly examine the terabytes of media intelligence video sequences in Premiere Pro, quickly edit with the improved function eliminated background in Photoshop and simplify the selection of sources with more than 1,500 new popular sources such as Helvetica and Gotham.
Las New generative functions Promoted by Firefly in Photoshop, Premiere Pro, Adobe Express, Illustrator and Indesign provide super powers to quickly generate images, videos, graphics and patterns, encourage fixed images and convert long video sequences into clips for social networks.
Adobe has also announced the new Firefly application, which offers creative professionals a comprehensive solution for the ideation, creation and production of content assisted by AI. Firefly incorporates the creative models of Adobe’s commercially safe – including the new Firefly Image Model 4 ultra -rear and the new Firefly Video Model – and now offers creators the option to explore in different aesthetic styles with partners models such as Google and Openai. The new Firefly Boards, now in Public Beta in the Firefly application, offers a AI -based work space for the creation of Moodboards, rapid concept exploration and collaborative ideation. Firefly’s latest innovations promote creators to move from the concept to delivery more quickly, with greater flexibility and precision.
“Adobe is very focused on promoting creative professionals with the best tools to do their best job, which means contributing more speed, precision, control, flexibility and, of course, incredible creative super powers”says Depa Subramaniam, Vice President of Product Marketing of Creative Cloud in Adobe. “Today, we bring creative professionals.
News in Adobe Max London
Creative professionals from all over the world, from photographers to designers, illustrators and video editors, trust Adobe Creative Cloud’s flagship to tell their stories and make their best and most important work. Adobe announces new and powerful innovations of AI in all applications of Creative Cloud to boost creative professionals with tools that offer unprecedented speed, control and precision:
- Photoshop updates They offer a faster combination, smarter suggestions and tools to work with precise details. They include Firefly’s promoted functionalities as a composition of reference in image to image, which unlocks powerful creative controls to devise generating resources with the same structure and visual disposition as a reference image; Select details, which makes the selection of elements such as hair, facial features and clothing faster and more intuitive; Adjust colors, which simplifies the process of adjustment of the color tone, saturation and luminosity in the images to make instant and without problems color adjustments; and a redesigned (beta) actions panel, which offers smarter workflow suggestions.
- The updates Express They offer advanced video, animation tools and aligned with the brand that drive creators to make more with their designs, illustrations and sequences. Among them include Maker clip, to instantly convert long video sequences into clips for social networks; Dynamic animation, to encourage fixed images with a single click; Voice improvement, to eliminate the annoying background noise and obtain a polished and professional quality; Generate video, by means of text and image prompts, to generate B-Roll or personalized and commercially safe background sequences; and generate similar, to instantly generate multitude of variations in a reference image. The new functionalities help creative professionals work quickly in new means to expand the scope and impact of their contents, and facilitate the owners of small businesses, teachers, vendors and other professionals the task of raising the quality and impact of their social, digital and real life resources.
- The updates of Illustrator They offer new AI generation tools along with faster performance. Generative filling of forms and text to motive driven by Firefly help designers to implement their design process and customize the concepts in their own individual style. Menu access is now more sensitive, so designers can start their projects more quickly and complete tasks faster than ever. In general, Illustrator’s most popular effects are now up to five times faster.
- The updates of InDesign They offer a new generation of images promoted by Firefly, in addition to productivity improvements, such as simple PDF file conversion into indesign documents. Generative filling (beta) transforms vector graphics into illustrations from simple text prompts. Mathematical expressions allow creators to place complex mathematical notations directly in the designs.
- The updates of Lightroom They offer new tools to edit and share photos both on the desktop and in the mobile application. The new function select landscape in Lightroom and Lightroom Classic helps photographers to automatically detect and create masks for common landscape elements such as water, plants, sky and others. In addition, Lightroom for mobile and web devices have new functions to share. Updates of rapid shares simplify the retouching of group photo with precision and control.
- The updates of Premiere Pro They offer tools to generate, edit and search for sequences at the speed of lightning. Generative extension, driven by Firefly, is now available in a general way and ready for production with 4K and vertical video compatibility; Media intelligence helps editors to find relevant clips searching in the terajes of footage in seconds; and the translation of subtitles instantly locals the subtitles in 27 languages.
- The updates of Adobe Fresh They include a new “created without generative” label that can be included in the content credentials of an image to protect copyright and the ability to link exports directly to social media accounts.
In addition, Adobe added more than 1500 of the most popular sources to Creative Cloud applications through the Adobe Fonts Library, including Arial, Gotham, Helvetica and Times New Roman.
AI agents in Creative Cloud
Adobe believes that AI agents will be powerful and productive tools for creative professionals, similar to how generative AI helps them today. The company recently shared its vision of agricultural AI and is working to offer creative professionals tools that can use the Natural language to access more than 1,000 single -click actions In Photoshop, help them learn new functionalities and manage repetitive tasks with the creator in control and in the driver’s seat.
The new and renewed panel photoshop actions (Beta) offers intelligent suggestions to creators who can inspire them to try several creative directions and help them choose between a series of editions of several steps. The actions panel allows you to make these editions with only one click. It is the basis of what will become the first creative agent of Photoshop.
Adobe has also laid the foundations for Aggetic Professional Video Flows In Premiere Pro with media intelligence, which understands the content clips, automatically recognizing the objects and the visual composition of the shots in each frame. Adobe is also planning to take the agricultural AI to Adobe Express, transforming it into a creative collaborator that helps users of all levels of skill to quickly and intuitively create outstanding visual content and to give life to ideas easily.
