Adobe is making updates to its software programs to help marketers work more efficiently. Artificial intelligence (AI) plays an important role in this. For example, the new GenStudio for Performance Marketing should help users create and deploy marketing content on platforms such as Snapchat, TikTok and Meta. Adobe is therefore also announcing more extensive collaborations with these social media services.
GenStudio is an Adobe suite that contains several apps, including those intended for content creation and distribution. With the Performance Marketing extension, Adobe wants to position itself more emphatically as a partner in the entire process, from setting up a content marketing strategy to analyzing social media performance.
GenStudio for Performance Marketing offers marketers the ability to create social ads, display ads, banners, marketing emails and other content. This is done with the help of AI, which is trained on a briefing from the user and provided content that must express the tone of voice.