Salesforce continues to consolidate its leadership in the field of CRM based on Artificial intelligence with the growth of Agentforceits autonomous agents designed to improve the operational efficiency of companies. The company has announced that More than 50 Spanish companies They have begun to deploy this technology, covering sectors such as finance, retail, insurance, tourism, manufacturing and real estate.
Enrique Polo de LaraVP & Country Leader of Salesforce Spain, has taken advantage of the meeting with the means to remember that in the last quarter of its fiscal year 2025 they have closed more than 5,000 agentforce contracts with all kinds of companies, and to present Agentforce 2dxan evolution of its platform that introduces proactive AI agents and new advanced tools for developers, of which we already talked to you in early March because the TDX Development Conference held by Salesforce in San Francisco (USA).
More than 50 Spanish companies bet on agentforce
In Spain, companies from various sectors have begun to implement agentforce to optimize processes and improve customer experience. Among the outstanding companies are CaixaBank y Cajamar Group In the financial sector, Helvetia Seguros In insurance, DAY GROUP and retail, Iberia In the air sector and Piñero Group In the hotel sector. In addition, consumer companies such as Mahou San Miguel y Grup Osbornemanufacturers like Pikolin and real estate promoters such as AEDAS Homes They have opted for Salesforce technology.
SMEs are also finding agentforce a key solution to their growth. Companies like Viveniospecialized in rental management, and RosellimacApple distributor in Spain, have integrated AI agents to improve customer efficiency and service.
Agentforce 2dx: smarter agents
The arrival of Agentforce 2DX marks a turning point in the evolution of AI agents. The new version allows agents to be proactive, operating in the background and making decisions in real time. In addition, they are integrated more efficiently with data systems, business logic and user interfaces, which facilitates its implementation in different sectors.
Another key advance is the incorporation of new tools for developers, both low-code and pro-code, which simplify the configuration and deployment of agents. Advanced analysis capabilities have also been added to supervise and optimize the performance of agents in real time.
«This new generation of agentforce simplifies the adoption of AI in companies. Unlike traditional chatbots, these agents work autonomously, respond in real time to data and evolve together with business needs »he explains Gonzalo GoñiDirector of Solutions Engineering at Salesforce Iberia.
Agentxchange and agentblazers: the new ecosystem of ia agents
To further enhance agentforce expansion, Salesforce has launched AgentExchangea marketplace designed to accelerate the adoption of this technology. The platform offers a predefined templates and actions library, which reduces the time and resources necessary to display the agents. More than 200 partners have already begun to collaborate in this ecosystem, providing solutions ready to integrate into different sectors.
In addition, Salesforce has presented the community of Agentblazersan initiative inspired by the Trailblazers that seeks to train developers, IT professionals and partners in the creation of personalized AI agents. In Spain, more than 1,000 professionals have already been certified as Agentforce Specialists, which represents 15% of Salesforce’s partners ecosystem in the country in just six months.
«Agentxchange is the natural evolution of Appexchange. We are putting agentforce within reach of partners, startups and the developer community to build together the future of the business’comments Marta Gonzálezdirector of channel and alliances at Salesforce Iberia.
