Madrid It was the seat of Agentforce World Tour 2025the great annual event of Salesforce In Spain, which brought together more than 3,000 professionals To discover firsthand the latest news in artificial intelligence applied to the company.
The day revolved around agentforce, the AI Autonomous Agent Platform from Salesforce, and had the collaboration of 22 technological partners. Customers from multiple sectors shared their success cases with these new “digital work forces”, demonstrating how the generative AI and autonomous agents are transforming businesses into practice.
The central approach of the event was clear: AI agents represent the new wave of digital transformation. Enrique Polo de LaraSenior VP and Country Manager of Salesforce Iberia, opened the plenary session emphasizing the agentforte potential “as the engine of a new way of facing work in companies,” noting that More than 41% of current tasks are repetitive or of little valueand that this platform can free professionals from those loads to raise efficiency, profitability and agility.
Enrique Polo de Lara stressed that autonomous agents, with their ability to automate processes and execute actions, are a necessary complement to build the future business model, since these digital assistants capable of making decisions and executing actions for themselves, expand the capacities of human workforce.
Salesforce took advantage of the event to present all agentforce characteristics and novelties, a solution in continuous evolution. It was recalled that combining professionals with autonomous agents demands reliable and precise, hence the importance of a solid data strategy. Salesforce’s proposal integrates agentforce’s power with its data platform Salesforce Data Cloud and with Customer 360which unifies sales applications, marketing, service, commerce, analytics and more.
Agentforce, key capabilities
From a technical point of view, agentforce is presented as a native extension of the Salesforce Platformclosely integrated with all its tools and data. This means that companies can quickly convert existing processes into actions that execute the agents, taking advantage of all the business information available safely.
Unlike other AI approaches that require complex integrations or custom developments, agentforce is embedded in the Salesforce ecosystem, ready to use with minimal implementation effort. Among the key capabilities of this autonomous agents platform, they include:
– Autonomous Actions 24/7: Agentforce agents can automatically trigger for changes in data, business rules or external signals, and carry out tasks from beginning to end without human intervention. For example, they are able to solve client incidents, qualify commercial leads or adjust marketing campaigns proactively.
– Specialized generative intelligence: These solutions go beyond traditional chatbots or simple co -drivers. They incorporate advanced language models with reasoning capacity on company data, which allows them to make informed decisions and not just answer questions. In fact, Salesforce defines them as agents of “Third wave of AI”, with high precision and low tendency to hallucination, capable of anticipating needs and acting reliably at each point of contact with the client.
– Pre -constructed and customizable agents: Agentforce includes pre-designed agents ready to deploy, which organizations can adapt rapidly through low-code/non-code tools. An example is Agentforce Service Agent, an autonomous agent specializing in customer support that comes with predefined actions to resolve from simple consultations to complex cases. It is possible to adjust these agents to different sectors (retail, banking, health, etc.) adding specific knowledge or flows.
– Multicanal and multimodal: Agents can operate in all channels where the company interacts (web, mobile, chat, voice, social networks and physical devices) and can also process not only text but also images, documents, voice, etc. Also, Agentforce supports multi-agent scenarios, allowing several agents to collaborate or distribute tasks within a complex business process.
All this technical architecture is backed by the trusted infrastructure of Einstein Trust Layerwhich applies business level, privacy controls and anti -toxic filters to ensure that AI responses are safe and useful.
Success cases of Spanish companies
One of the most anticipated moments of Agentforce World Tour Madrid 2025 was the presentation of several success cases by companies that shared how AI agents are applying in their operations.
ILUNION He presented Lives, an innovative project for senior people supported by Salesforce technologies. This case showed how the combination of AI and CRM can provide high social impact solutions, accompanying the elderly in their daily lives.
For its part, CaixaBank He shared various cases of development in development with agentforce to improve banking experience. The entity, which collaborates with Salesforce for more than seven years, is implementing AI agents to speed up internal processes and offer faster and faster care to its customers.
In the exhibition zone, attendees were able to experience first hand the solutions with agents of the companies such as Repsol e Iberia. For example, prototypes of intelligent assistants who optimize customer service in aviation or manage workflows in the energy sector, illustrating the broad spectrum of agentforce applications.
In addition to these, many other companies participated in the World Tour sharing their experience, from manufacturers such as Pikolin even technology and services signatures such as Inetum. In total, more than thirty local cases were exhibited during the day, reflecting how AI agents are being adopted in all sectors.
