Agentic AI drives Genesis to simplify data ops – News

Two Snowflake Inc. executives left the company last year to start a new venture designed to leverage agentic AI and simplify data operations. The startup, Genesis Computing Inc., is backed with investment from Snowflake itself, and the agents are focused on streamlining the arduous process of creating and managing complex data pipelines.

One of those executives, chief executive Matt Glickman (pictured, left), outlined why Genesis agents were the right technology for automating manually intensive tasks.

“I’ve never met a data engineer who said, ‘Please don’t help me take away the workload I have’,” Glickman said. “It’s a thankless job, it’s a high burnout job, and it’s highly complex. We realized if we can take this next wave of reasoning models that understand business context, understand Snowflake, and understand coding, it can become the killer use case and can actually help customers build the pipelines … take it off the hands of the humans who have to basically code it and put their business logic inside.”

Glickman spoke with theCUBE’s Rebecca Knight and Dave Vellante at Snowflake Summit, during an exclusive broadcast on theCUBE, News Media’s livestreaming studio. He was joined by Stefan Williams (right), vice president, Snowflake Ventures at Snowflake, and they discussed how Genesis is leveraging enterprise interest in agents and its relationship with Snowflake to drive customer interest. (* Disclosure below.)

Agentic AI built on Snowflake

Genesis announced $5 million in seed funding earlier this year from Snowflake Ventures and other investors, such as Kearny Jackson LLC and former Snowflake CEO Bob Muglia. The company’s former Snowflake employees and integration with Snowflake’s technology were important factors for the firm’s venture arm, according to Williams.

“What we’re trying to do with Snowflake Ventures is to lean into companies that are willing to think about Snowflake as a core component of their infrastructure as they look to deliver the technology to customers,” Williams said. “Matt and his team from the ground up started to build their product as a native app on Snowflake, really unlocking this agentic use case. Because the technology is powered on top of Snowflake, they’re going to have a data advantage when they go into some of the customers that they’re trying to work with.”

The team at Genesis is finding interest in their agentic AI concept when they meet with customers. The difficulty confronting many organizations as they seek to build data pipelines is often leading the conversation, according to Glickman.

“We actually had a customer we were working with in healthcare who basically had already signed on a systems integrator consultant,” Glickman said. “They realized it was a hard problem, harder than they thought, and they were falling behind. They reached out and said, ‘Let’s see how maybe Genesis with your agents could find things that maybe the systems integrator couldn’t.’ That was the most surprising thing.”

The Genesis agents are being constructed using Snowflake’s Cortex AI, a suite of artificial intelligence and machine learning capabilities that enable intelligence integration into data operations. The sizable Snowflake data platform, already in use among major enterprises such as Apple Inc., Walmart Inc., Amazon.com Inc., and Exxon Mobil Corp., has been helpful in raising Genesis’ perceived value beyond its status as a startup.

“The way that Genesis is building on Snowflake with this native app principle is that, as a small startup, you’re able to actually get a lot of access to bigger customers than you would have typically never had access to because they don’t want to trust a startup,” Williams noted. “When you’re containerizing your application and you’re deploying your application in the customer Snowflake environment…you don’t have to go through all the data governance, the security, the lengthy procurement cycles that can take six to nine months to go and actually deploy a solution.”

Here’s the complete video interview, part of News’s and theCUBE’s coverage of Snowflake Summit:

(* Disclosure: TheCUBE is a paid media partner for Snowflake Summit. Neither Snowflake Inc., the primary sponsor of theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or News.)

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