Attio, a company developing an “AI-native” CRM platform, has raised $52m (£38.6m) in a Series B round led by Google Ventures.
Founded in 2017, Attio is working towards a CRM service that is built with AI tools and agents in mind.
According to the firm, many current CRM platforms were built based on manual data entry, human-only operators and static workflows.
While AI tools can be used to automate tasks, Attio claims the “structural constraints” of legacy systems remains.
With the increased reliance of automation in mind, Attio believes its offering can provide the best return for those putting AI at the heart of their strategies.
“Today’s go-to-market builders expect platforms that they can shape to fit their vision, not rigid systems they’re forced to work around,” said Alexander Christie (pictured), co-founder and CTO of Attio.
“To truly capture the opportunities AI creates in CRM, it has to be deeply integrated into the architecture of the platform, not just bolted on as an afterthought.
“Retrofitted solutions will always be less effective because the foundations of legacy CRMs weren’t designed for the scale, autonomy, and extensibility that AI demands.”
The new investment round, which brings Attio’s total funding raised to $116m (£86m), was led by Google Ventures, with participation from Redpoint Ventures, Balderton Capital, Point and 01A.
“It’s been 25 years since the last major platform shift in CRM, one of the largest software markets,” commented Michael McBride, general partner at Google Ventures.
“For decades, innovation in go-to-market software was incremental and fragmented across countless point solutions. With the ability to build, automate and extend directly in the platform, Attio is the foundation for go-to-market for the AI era.”
The firm previously raised £20m in its Series A round in March 2023.
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